Research On IP Image Design Of "Meng Culture" From The Perspective Of Information Dissemination

With the continuous promotion of information technology in the Internet era,moe culture,which relies on the development of network information dissemination,has been presented in more forms and has provided a stage for the development of moe culture.Moe culture as a popular subculture,from technology to culture to politics,from its origin in Japan to sweeping across the world,the development of Moe culture in China is also in full swing and can be said to be ubiquitous,its own kind and calm atmosphere without aggression easily accepted by the masses,and even has a deeper impact on the social behavior,language expression,economy,etc.of human society.Moe culture is also loved by the general public with the carrier of IP image,and at the same time,the carrier of IP image has gained a good development environment in the background of information communication,and has been extended in a diversified way by media such as melting media.This paper studies the combination of Moe culture and IP image from the perspective of information communication,briefly outlines the concepts of communication and IP image design,elaborates the specific concept of Moe culture,and sorts out the origin and development of Moe culture.By analyzing the attributes of Moe,combining the IP images with Moe attributes existing in the market,and summarizing the modeling classification,visual performance characteristics and personality of Moe culture IP images,we also explore the specific factors that Moe IP images are loved by the public from the perspective of information communication,and summarize the specific reasons for the popularity of Moe IP images nowadays from the psychological perspective of the audience and technological development.In addition,under the new technology,we explore the strategy of Moe IP image development through the new media,and lay the theoretical foundation for the subsequent design.Finally,this project selects the hot canal culture as the design object,and narrows the scope to the Jiangsu section of the Grand Canal,which occupies an important position in the whole canal section,and designs a set of IP images with moe performance characteristics for the canal culture of Jiangsu section based on the previous summary.IP image,through practice to prove the feasibility of Moe culture as a carrier of IP image.