Research On The Application Of Graphical Semantics Of "Twelve Imperial Symbols" In The Visual Image Design Of Modern Hanfu Brands

The “Twelve Imperial Symbols” is the exclusive pattern on the clothes of emperors and high-ranking officials in ancient times.It is not just a kind of ornamentation.Moreover,each symbol contains the symbolic meaning established by the convention,which is related to all aspects of etiquette,belief,thought,and people’s livelihood.Since the demise of the feudal system,these twelve symbols on clothing have also disappeared.The thought-provoking semantics and unique expressions of the “Twelve Imperial Symbols” have a depth worth exploring even now.This article is divided into the following parts: first of all,starting from the research background,purpose and significance,content and methods,and so on,the outline of the whole article is developed to plan the follow-up contents.Then this paper uses the network investigation method and the literature collection method to study the various applications of the twelve imperial symbols at the moment,and analyzes the current status of these applications.At the same time,it discusses the grafting method of the symbols on the visual image of the Hanfu brands,and sorts out the relevant information and market status of the modern Hanfu.Moreover,it studies and locates the target consumers by questionnaire survey and in-depth interview.Finally,based on the conclusions of the above chapters,the positioning and promotion ideas of the Hanfu brands are drawn,and the “twelve imperial symbols” is used in this design to try to retain the classical charm while meeting the modern aesthetic needs.The “twelve imperial symbols” has been used as a decorative pattern in Hanfu clothing for thousands of years,and Hanfu is more popular in these years.This paper is based on the perspective of design,focuses on the exploration of the “twelve imperial symbols” culture and graphic semantics,and leverages the current trend of Hanfu to apply these symbols to the visual image design of the Hanfu brands,and broadens the communication channels of the “twelve imperial symbols” culture and also enables this excellent traditional Chinese culture to be better inherited and revived.