Value Evaluation And Development Strategy Of Intangible Cultural Heritage Tourism

Due to its high tourism value,intangible cultural heritage tourism is highly valued in modern society.From the point of view of a tourist destination,developing cultural tourism is extremely beneficial for the economic development of the tourist locality as well as for the promotion of local culture.Therefore,cultural tourism development has become a very important component in the field of tourism development.Guangzhou Chaoshan culture structure is complete,the regional characteristics are significant,Chaoshan is as the important birthplace of Chaoshan culture,preserving a large number of diverse Chaoshan people culture,its has obvious advantages of development,therefore,the development of Chaoshan cultural heritage tourism has the significance of the times.This study composes the relevant literature,in the basis of experience economy theory,external economy theory,stage reality theory and tourism sustainable development theory,classifies the intangible cultural heritage resources of Guangdong Chaoshan,analyzes the problems and shortcomings of the intangible cultural heritage of Chaoshan in Guangzhou in tourism development,with the help of mathematical and statistical methods on the tourism of intangible cultural heritage of Guangdong Chaoshan assessment,it is found that the influence score of intangible cultural heritage tourism is less than 8 between excellent and better before,and the overall evaluation result is 8.823,which also indicates that the development value of Chaoshan intangible cultural heritage tourism is greater.Thereby,the system that should always be followed in the process of tourism of intangible cultural heritage of Guangdong Chaoshan is obtained,the diverse intangible cultural heritage of Guangdong Chaoshan is classified,and the corresponding tourism policies are proposed,with specific protection strategies given from the standpoint of society,government and enterprises respectively.In the modern society,intangible cultural heritage,as a new tourism resource,can be developed appropriately to effectively promote the development and progress of the intangible heritage tourism industry in Chaoshan,Guangdong.The results of this research also provide guidelines for the promotion of local intangible cultural heritage and the development of intangible cultural heritage tourism and provide a solid theoretical basis for further promoting intangible cultural heritage tourism in Guangdong Chaoshan.