A Study On The Integration And Development Of Culture And Tourism In Minority Areas

The excellent traditional Chinese culture created and continued by the Chinese nation over thousands of years of history is the root and soul of the Chinese nation.Tourism is a bridge for spreading civilization,exchanging culture,and enhancing friendship.It is an important indicator of the improvement of people’s living standards.Currently,China’s cultural industry is developing rapidly,with its cultural influence and soft power gradually increasing.The guiding and promoting role of the cultural industry in the tourism industry is increasingly prominent,and the carrying role of the tourism industry in the cultural industry is increasingly strengthened.The cultural tourism integration development model of enriching tourism with culture and displaying culture through tourism is an important path to promote the coordinated development of the cultural and tourism industries.With the transformation of modern lifestyles,the profound ethnic culture and distinctive landscapes of ethnic minority areas have gradually disappeared.The development of culture and tourism in ethnic minority areas has reached a critical juncture in transformation,where to go for the development of ethnic minority areas,and how to effectively inherit ethnic culture are all important issues facing the development of ethnic minority areas.The integrated development of culture and tourism is an important path to solve this problem.The case area selected in this article is Liannan Yao Autonomous County,where cultural and tourism resources are endowed.As a pillar industry,the cultural and tourism industry has maintained a comprehensive tourism income ratio of over 20% of GDP for many consecutive years.In 2019,the ratio reached a peak,accounting for 35.91%.However,there are still problems such as low industrial level,insufficient development potential,and unbalanced regional development.Especially since 2020,under the impact of the COVID-19,the development of the cultural and tourism industry has experienced a precipitous decline.The proportion of comprehensive tourism income in GDP will decline to 10.12%in 2021,less than 1/3 of the peak.In addition,there have been problems in the local area such as insufficient depth of industrial integration,unclear product characteristics,and insignificant integration effects.There is an urgent need for the cultural tourism industry to further integrate resources,improve quality and efficiency,and develop with high quality.On the basis of elaborating the relevant concepts of cultural tourism industry,this article uses quantitative and qualitative methods such as literature analysis,field research,and empirical research to find out the current situation of the development of cultural tourism industry in Liannan Yao Autonomous County.Using the coupling coordination degree model,it analyzes the level,trend,coordination degree level,and type of the integrated development of cultural tourism industry,and analyzes that the two major industries as a whole are in a slightly unbalanced state,and the foundation for industrial integration is not solid,The mechanism is not perfect,the coverage and depth of integration are still at the primary level,the attractiveness of products is not strong enough,the pattern of mutual benefit and open cooperation between the main bodies of industrial integration has not yet been formed,the regulatory power of the cultural tourism industry market is weak,the natural adaptability and absorption of the cultural tourism industry to high-tech are not fully exploited,and the two industries are far from reaching an efficient integrated development state.In response to the current situation and problems of the integrated development of cultural tourism industry in Yao ethnic areas,this article proposes countermeasures and suggestions from five aspects: improving institutional mechanisms,enriching cultural tourism products,accelerating resource integration,optimizing business environment,and cultivating and introducing talents.It is hoped that this can fully tap into tourism and cultural resources with regional characteristics for ethnic minority areas,and develop innovative cultural tourism products,Provide useful reference for guiding the integration practice of culture and tourism industry.