Evaluation On Tourism Attraction Of Public Art In Guangzhou Subway

Public art is known as the "city card".It not only brings visual beauty of art to the city and enriches people’s spiritual and cultural life,but also forms a huge attraction to the audience at the level of cultural tourism.The combination of subway public space and public art has been highly valued and effectively practiced in the world.Guangzhou is the first city in Chinese mainland to standardize urban public art and attaches great importance to the construction of public art.The length of subway in Guangzhou is the third in the country,but the attraction of subway public art tourism needs to be improved and the tourism potential has not been fully tapped.In this paper,the public art of Guangzhou subway is selected as the research object.Based on the perspective of tourism attraction,IPA analysis is used to analyze and study its public art tourism attraction.Based on the review and reference of relevant literature and theories,this paper tries to construct an evaluation system of tourism attraction of public art in Guangzhou subway.Based on the quantitative analysis of the data collected by questionnaire survey,the evaluation index system of public art tourism attraction in Guangzhou subway is revised and determined.The final evaluation system of public art tourism attraction in Guangzhou subway includes 5 first-level indicators and 23second-level indicators,including tourism resources,tourism products,tourism environment and facilities,tourism image cognition and accessibility.Through IPA analysis of the factors in the evaluation system of public art tourism attraction of Guangzhou Metro,it is found that the public art tourism attraction of Guangzhou Metro is in the advantageous area in three aspects: tourism resources,tourism products and tourism image cognition.In terms of tourism environment,facilities and accessibility,it is in an opportunity area that can be actively expanded.After comprehensive analysis of the results,the paper puts forward the countermeasures to improve the attraction of public art tourism in Guangzhou Metro.First,the advantageous areas should be kept improving,so as to dig deep the public art tourism resources,strengthen the marketing and build the tourism brand.Secondly,to maintain appropriate regional adjustment,we should establish a subway public art management mechanism and improve the construction of intra-city and inter-city transportation.Third,expand the opportunity area actively,improve the tourism service facilities,enhance the experience of tourists;Fourth,to improve the regional focus on perfecting,to reasonable planning,to relieve the tourists crowded perceived pressure.