Exploring The Visual Expression Of Shandong Cuisine Culture From The Perspective Of Design Semiotics

Shandong cuisine,a culinary treasure originating from the land of Qi and Lu,exudes a charm that goes beyond merely tantalizing the taste buds.Its profound value lies in the indispensable cultural inheritance and spiritual representation within its rich historical background.The extensive and profound Shandong cuisine culture is an integral part of the Chinese nation’s dietary culture,standing tall in the forest of regional culinary culture with its diverse elements of history,geography,folklore,and cooking techniques.However,under the current trends of the times,The unique "harmony" concept in the Shandong cuisine culture has not received wider visual expression and connotation transmission.Integrating tradition and modernity,promoting its innovative transformation and creative development,is the fundamental problem to be solved in the design exploration of this topic.To promote the traditional charm of Shandong cuisine culture,rejuvenate it in the new era,build a new model for the development of Shandong cuisine culture,and activate new cultural experiences,this project is based on the theory of design semiotics.Through extensive literature research,case analysis,and interdisciplinary interpretation,it delves into the visual symbolization of Shandong cuisine culture.Firstly,the theoretical knowledge of semiotics and design semiotics needs to be expounded,starting from semiotics and analyzing the symbol transmission path,extending to the related content of design semiotics,including its four dimensions in visual expression and the encoding and decoding of symbols.Secondly,the historical aspects and regional characteristics of Shandong cuisine culture are thoroughly explored,analyzing the role they play in shaping the culinary soul and spiritual connotation of Shandong cuisine.Based on the clues of the times,the phased status quo and future development trends of Shandong cuisine culture are analyzed,and a multi-dimensional expression strategy is proposed.Analysis and summary of market feasibility should be conducted with a focus on the strategy,providing ideas and blueprints for subsequent design practices.With the continuous accumulation of relevant experience,the information content of Shandong cuisine culture is extracted,encoded,and illustrated,and the design interpretation of the four dimensions from the perspective of design semiotics is analyzed.Based on the above research,questionnaires are designed,design goals are established,and overall design principles are clarified.According to the strategic concept,the visual symbol expression of "branding + digitalization" of Shandong cuisine culture is realized,achieving an effect that fully showcases the charm of traditional culture,the spiritual connotation of Shandong cuisine,and the aesthetics of contemporary innovation.Exploring the traditions of Shandong cuisine culture,innovating in the form of visual symbols,following the trend of digital innovation,and adhering to the cultural spirit is a cross-border inheritance of excellent traditional Chinese culture.This is beneficial for the sustainable development of Shandong cuisine culture and effectively expands and deepens its connotation and extension,thereby further enhancing its influence and reputation in the cultural field.At the same time,it is beneficial to make the public pay attention to Shandong cuisine and gather the strength of the masses.Only by bringing traditional culture to the people and the masses can cultural roots and nourishment truly be achieved.