"Travel Gifts Of RaoZhou"-Creative Design Of Poyang Cultural Brand Image

With the increasingly mature and perfect market economy,brands have become a key factor that can attract consumer attention and enhance product market competitiveness.The design of regional brand image has become an important topic for promoting the development of rural urbanization characteristics in various regions.In the tourist attraction of rural towns,how to design the brand image and integrate it with the regional culture is an important breakthrough.Create a characteristic brand recognized by the public,reasonably develop and utilize the advantages of rural tourism resources,and integrate regional culture into brand image design.Provide distinctive tourism services with cultural significance,and create personalized experience projects and activities that cater to the needs of tourism consumers.Experience the unique culture of townships during consumer tourism,bring economic added value to townships,promote local tourism development,and promote regional traditional culture.This article mainly explores how to integrate the characteristic urban tourism resources that tourism consumers are interested in with brand image design through research on the development of urban tourism,combined with research and analysis of the consumer market,in order to improve the quality and brand image of urban tourism and promote the development of the urban tourism industry.At the same time,this article also analyzes the current situation of urban tourism brand image design,explores how to shape the tourism brand image design of Poyang County,and proposes some ideas and ideas for the author to provide reference for the related design of Poyang County tourism brand image.