Research On Values Of Bilibili Annual Bullet Screen Buzzwords From The Perspective Of Appraisal Theory

With the expanding application of online language in life,the major official new media platforms are now paying more and more attention to online buzzwords.Among them,bullet screen buzzwords utilized for real-time video commentary,as a representative of contemporary emerging language,have become one of the tools for speakers to express their emphasis on value judgment and value orientation in new media platforms.Based on Martin’s appraisal theory,this thesis analyzes the values expressed in the new media platform of Sina microblog by the annual bullet screen words of the Bilibili video website from 2017 to 2022.In this thesis,300 passages containing annual bullet screen buzzwords from the past six years were collected from Sina microblog as the corpora for this study,and 50 popular microblogs containing annual bullet screen buzzwords from each year and with the highest number of recent likes were selected for analysis.The study adopts a combination of quantitative and qualitative approaches to discuss the corpora,first counting the number of different appraisal resources applied in these 300 phrases,and then sorting and summarizing the various appraisal resources in the phrases.The 300 microblog passages selected in this thesis not only contain the annual bullet screen buzzwords,but also include explicit words of appraisal resources simultaneously.This thesis summarizes the distribution of these appraisal resources in the passages,and combines the explicit appraisal resources with the annual bullet screen buzzwords,so as to explain how and what kind of values the bullet screen buzzwords express the individual and group values of the speakers in the new media platform of microblog.Due to the wide range of annual bullet screen utilization and the restrictions imposed by the regulations governing microblogs as a social platform,there are almost no negative messages in the corpora mentioned in this thesis.This thesis aims to interpret the three research objectives: firstly,this thesis takes a quantitative approach to statistical data,show the distribution of different appraisal resources in the corpora.Secondly,through three systems of appraisal theory,this thesis illustrates the kinds of values that bullet screen buzzwords embody in new media platforms and the ways through which these values are expressed or emphasized.Thirdly,what are the reasons why bullet screen buzzwords can gradually become active in major mainstream media,and whether the individual values denoted in bullet screen buzzwords can represent the common value judgment and value orientation of contemporary youth groups.The results of the study show that in the corpora selected in this thesis,attitude resources are the most utilized,accounting for 96% of the total.Under the framework of the engagement system and the graduation system,the heterogloss resources to promote communication and the force resources to strengthen emotion account for a large proportion.Microblog publishers apply engagement resources to extend the conversation and attract interaction,allowing more readers to understand their personal views and participate in the discussion.In terms of attitudes,bullet screen language can accurately and efficiently convey individual attitudes.It achieves group emotional communication in different new media platforms.Bullet screen language can also regulate the hierarchy of evaluation through graduation resources,indicate emphasis and promote the formation of group values.Bullet screen buzzwords help speakers better express their personal views and establish dialogues with others,triggering group value resonance in new media platforms.In addition to being applied in real-time comments on video sites,bullet screen buzzwords are widely exploited in new media online platforms in daily life.Users of new media platforms communicate with others through bullet screen language without space limitation,constantly forming group unified values in the process of evaluating each other’s views and outputting personal attitudes.Youth group is the main user population of the Internet media platform.Summarizing the values of the youth group,this thesis found that the contemporary youth group has the qualities of loving the motherland,being optimistic,being kind and careful,respecting workers,hating crime,praising good character,promoting traditional culture,loving art,and aspiring to a beautiful life.In microblog,an online new media platform,people convey the excellent values of patriotism,integrity,positivity,confidence,optimism,friendliness,civilization,equality and dedication.This study broadens the scope of application of the appraisal theory system and provides a new perspective for new media language research.At the same time,the value of bullet screen buzzwords can be clarified based on the investigation of their meaning and characteristics.The analysis of bullet screen buzzwords also provides new directions and reflections for contemporary language research.Appraisal theory is used in this thesis to study the development trend of bullet screen buzzwords and the values they exhibit in recent years.The study explores value orientation and the spiritual pursuit of contemporary Internet users in the field of ideology through the change of Internet buzzwords.