Research On The Visual Design Of Huaiyang Mud Dog Information In The Context Of Rural Revitalization

As a national intangible cultural heritage,Huaiyang Mud Dog is famous for its unique totemic culture and spiritual connotation,and its strange shape and variety of visual representation information make it difficult to be understood by audiences in a short time.At present,the digital protection of Huaiyang Mud Dog is still in the traditional display space and static information resources,lacking systematic and comprehensive integration.With the emergence of new industries,its cultural resources need to further adapt to the current media economy and changes in information dissemination methods.Therefore,this paper takes Huaiyang Mud Dog as the research object,and explores the new path of its innovative development from cultural resources to design knowledge.This paper firstly summarizes and analyzes the theoretical research and practical cases in the fields of rural revitalization,Huaiyang mud dog and information visual design,and with the help of Vosviewer visual analysis tool,further composes the current research status and determines the research content and scope.Secondly,taking the traditional crafts in rural revitalization as the research background,Huaiyang regional culture is reinterpreted,the artistic characteristics and contemporary value of mud dogs are analyzed in depth,and the limitations,superficiality and singularity of the current development of Huaiyang mud dog information dissemination are put forward by means of field research based on the special characteristics of information design of cultural heritage.Again,based on the design positioning of user interviews and questionnaire results,we collect and integrate the data related to the mud dog,and analyze and verify the fragmented and divergent information through field research and interviews,and propose a universal information design path for the cultural information heritage category of "people,objects,domains and events".Finally,based on the design techniques of information dissemination based on cultural characteristics reproduction,resource integration based on various visual forms,and narrative structure based on logical deduction,Huaiyang Mud Dog information visual design form is constructed,and the "Mud Object Archives" We Chat small program dissemination platform and cultural creation derivative design are developed to enrich the dissemination channels and forms of its cultural information.This paper takes rural revitalization as the research background and theoretical basis,focuses on the design needs of the information audience from the perspective of information visual design,deeply explores and analyzes the multi-dimensional cultural factors such as appearance layer,behavior layer and spiritual layer carried by Huaiyang Mud Dog,visually transforms its information content,and finally carries out information output through the new online media,realizes the sharing of cultural resources and knowledge value,and promotes the sustainable development of its cultural ecology.