| Jingxian is located on the Qingyi River in the south of Anhui Province.It has rich tourism resources and was named the National Garden County in 2020.With a long history of humanities,the county has been established since the early Han Dynasty.It is the hometown of Chinese rice paper and pen,and also the famous old revolutionary base.It has more than 40 cultural landscapes.However,there is little research on the design of regional culture in Jingxian at present.It is the starting point of the design practice of this project to explore and practice the cultural and tourism resources in Jingxian County to transform them into content creation,and to use the form of picture books and illustrations to present high-quality reading experience and interactive effects,so as to achieve the secondary combination of tourism resources and cultural creation,so as to better carry out publicity and dissemination.Through a variety of research methods,such as document collection,field visit and investigation,design practice verification,etc.,the regional cultural characteristics of Jingxian are excavated and summarized to be the visual elements and symbols that can be used in the design of the picture book of Jingxian County on Paper.The first chapter of this topic is the introduction,which introduces the background of the research,further clarifies the specific purpose and significance of this topic,summarizes the core content of the design research of this topic,and lists the main methods of design research;The second chapter describes the concepts of cultural tourism picture books,and analyzes the research status of cultural tourism picture books;The third chapter is the research on the general situation of the customs and customs of Jingxian and the promotion of the culture and tourism market;The fourth part is the practical application research on the creation of the picture book of Jing County on Paper and the design of the extension products.From the determination of the creation theme and the creation idea,we can explore the corresponding artistic style and creation method,and finally create the picture containing the elements of the regional culture of Jingxian.We can arrange the layout to achieve the creation of the picture book,and then process the elements of the picture book into the derivative design to achieve the integration of cultural and creative products and regional culture;The fifth part explores and studies the dissemination and promotion of the picture book "Jingxian on Paper",and explores a feasible communication path in the new media era.Finally,the paper summarizes the research and design practice of the paper,and puts forward the prospect of future related research.According to the local conditions and customs of Jingxian,the "Jingxian on Paper" cultural tourism picture book has played a positive role in improving the competitiveness of the domestic original cultural tourism picture book market,and can provide more choices for readers’ reading experience,which is of great significance to the development of tourism industry and the promotion of culture in Jingxian. |