Jin Merchants-A Study On The Design Of Tourism Image Illustration Of Zhaoyu Ancient City In The Context Of Architectural Aesthetics

With the rapid development of society,illustration has been widely used in the visual field and media,has won a broad development space after combing with tourism images.Through the application research on the integration of tourism image and illustration design,combined with the visual image design theory,this paper discusses the necessity and ideas of the research on the tourism image design of Zhaoyu Ancient City.Relying on tourism image research to convey information to the audience,making it clearly regional,intuitive,interesting,and vivid.As a visual language expression form,illustration can play a unique role in the construction and design application of tourism images.Through personalized and intuitive visual language,illustrations highlight the vitality of the ancient city of Zhaoyu in terms of architectural image,marketplace structure,and environmental colors,and thus attract consumers’ attention and leave a good impression on consumers,thereby creating favorable conditions for the development of the tourism industry.Further research and interpretation of tourism image and illustration design cases of ancient cities or characteristic towns at home and abroad.On the theoretical basis,taking the tourism image design of the ancient city of Zhaoyu in Shanxi Province as a specific case,this research explores the regional characteristics and cultural factors of the ancient city,clarifies the target positioning for the development of the tourism image design of the ancient city of Zhaoyu,studies its tourism image from basic to systematic application,explores innovative points in tourism image construction,and intervenes in illustration design practice from the context of architectural aesthetics.Integrate the regional culture and characteristic buildings of the ancient city in the visual image of illustration,and strive to enhance its tourism image value.Based on a multi-dimensional and branding perspective,this research explore innovative methods and practical significance for the theoretical research and practice of tourism image illustration design.