Research On The Application Of Guochaofeng Illustration In Brand Visual Image Design

"Yixing Zhang" Daokou Braised Chicken Enterprise is one of the first batch of Henan time-honored brands,known as "the best chicken in the world",which carries a long history and rich regional cultural connotation.However,due to historical reasons,there are many existing brands of Daokou braised chicken,no lack of a large number of fake and shoddy brands.The brand visual image of "Yixing Zhang" road braised chicken of the time-established brand has serious homogeneity with other road braised chicken brands,which makes it difficult to stand out from many brands,thus hindering the development of "Yixing Zhang" road braised chicken enterprises.It is a feasible attempt to integrate the rich historical and cultural background of "Yixing Zhang" Daokou braised chicken Enterprise with the illustration of "Guochaofeng",so as to meet the aesthetic needs of young people and emerge from the serious industry homogenization.In this paper,under the background of "Guochao Style",literature research method,case analysis method,market research method and design practice method are used,taking the visual image design of "Yixingzhang" Daokou braised chicken brand as the research object,and creating the brand visual image of "Yixing Zhangdaokou" braised chicken brand based on the illustration technique of "Guochaostyle".Through the analysis and research on the concept,style characteristics and application value of the illustration of "Guocaostyle",based on the brand history,local architecture and cultural and artistic innovation of "Yixingzhang" road braised chicken brand,to solve the existing visual image of "Yixingzhang" road braised chicken brand chaos and aging problems.With the help of the art of the illustration of "Guocaofeng",the uniqueness of the visual image of "Yixing Zhang" Daokou braised chicken brand can be improved,the favorable impression of the young group on the brand can be improved,the dynamic effect design can make the brand better spread on new media platforms,open up new markets,and help to enhance the competitiveness of regional time-honored brands.The visual image design research of "Yixing Zhang" Daokou braised chicken brand based on the illustration of "Guochao Feng" provides theoretical and practical reference for the visual image innovation and development of time-honored brands.