Research On The Brand Image Construction Of Large Villages And Towns Under The Background Of Rural Revitalization

In 2018,China implemented the rural revitalization strategy.This is a major strategic deployment made at the 19 th National Congress,which is of great significance for the future development of rural areas and provides policy support for promoting the revitalization of rural work.In today’s increasingly homogeneous rural development direction,how to stand out in the competition of similar rural areas,and the construction of rural brand image and creative development have become one of the important ways of rural revitalization work.This topic focuses on the relevant content of rural revitalization strategy and brand image construction,and applies it to the design and exploration of brand image in large villages and towns.By using literature research,field research,inductive analysis,theoretical verification and other research methods,first of all,this paper discusses the topic background,research purpose,research content,research and development status at home and abroad,providing theoretical basis for the research of this topic;Secondly,by interpreting the strategic policies of rural revitalization,the relationship between rural revitalization and brand image is thoroughly sorted out,and the problem of brand image construction under the background of rural revitalization is explored,and its construction path and development trend are studied;Finally,through the investigation of the current situation of the brand of big villages and towns,starting from the background,location,advantages,problems,and other aspects of large villages and towns,the cultural,industrial,and ecological characteristics of large villages and towns are excavated,and the design practice of large village and town brand image is carried out,so as to promote the systematic,standardized,and sustainable development of large village and town brand image,and improve the brand value and market competitiveness of large village and town.The innovation of this project lies in the fact that in terms of research content,the theoretical research on brand image construction is presented through the design practice of large villages and towns,with rural revitalization as the background;In terms of design concept,based on the inheritance and protection of local culture in large villages and towns,build a brand image of large villages and towns,and promote the economic development of large villages and towns;In terms of communication methods,the IP image of large villages and towns adopts a multi media,dynamic and static display method to diversify the development of communication methods,meet the aesthetic requirements of modern people,and improve the system,methods,and methods of brand image construction in large villages and towns;In terms of material selection methods,based on existing environmental pollution issues,the author fully explores the advantages of local wood resources in large villages and towns,and adopts local material selection methods to reduce material transportation and production costs and protect the local environment.