Research On The Development Of Network Literature Entity Publishing Based On The Perspective Of Cultural Governance

In recent years,with the mature development of network literature,the entity publishing of network literature has also entered a period of rapid development.The number of adapted works and the sales of physical books are increasing exponentially,occupying an increasingly important position in the digital publishing industry.In this development process,more and more young people join the creation and reading process,especially in the readership,the proportion of readers under the age of 18 in all readership is gradually increasing.Under such a background,it is the general trend to guide the development of the new industry of network literature entity publishing,which has been developing for only more than 20 years.However,due to its particularity rooted in the network world,there are some chaos in the development of network literature entity publishing.The publishing unit blindly caters to the market in the choice of network literature works,and has not done a rigorous review of the content of the works.Criminals infringe the interests of copyright owners through pirated books and use illegal publishing to obtain gray profits.The excessive pursuit of ’ entertainment ’ reading needs of readers of network literature entity books also affects the content creation of works,and the extreme fan community culture even disturbs the order of the publishing market.These chaos are very unfavorable to China ’s cultural construction,affecting the healthy development of the publishing industry,impacting the mainstream cultural values,and polluting the good ecology of the network environment.In the face of the ills in these industries and the adverse effects that cannot be ignored,each subject in the publishing process needs to actively participate in cultural governance,improve the development of the industry from different levels,and promote the transformation of network literature entity publishing to good.The government should play the role of heteronomy,the network literature website and publishing unit should actively carry out industry autonomy,the website platform should encourage the author to carry out positive creation,the publishing unit should pay attention to the role of editors,the industry association should play a positive social force,and call for a good network literature industry.Some readers of network literature are also involved in the process of cultural autonomy,and gradually realize what is the correct content of network literature and what kind of reading attitude should be upheld.As a cultural industry,the network literature entity publishing industry has an unavoidable social responsibility in the process of cultural construction in China.After the improvement of the chaos in these development processes,the standardized and orderly development of the network literature entity publishing industry has far-reaching significance for China ’s future cultural construction.First of all,a good development phenomenon of network literature entity publishing can promote the new pattern of the formation and development of the publishing industry.The entity publishing industry chain is constantly upgrading and extending,and the pace of integrated publishing is accelerating.Secondly,the benign and positive social group environment of network literature is conducive to shaping the new ecology of network culture,promoting the rational participation of network community members in network cultural activities,and the overall standardized development of network literature and art ecology.Finally,all subjects work together to exert their own strength for the physical publication of network literature,which can create a good national reading atmosphere in the society.