Studies On The Practice And Dissemination Of Paintings Within The Context Of Cyber Culture

With the rapid development of the Internet in recent years,the major impact of cyber culture(also known as Internet culture)on the practice and dissemination of painting has entered the field of art research.New concepts,new forms and new media related to cyber culture have been applied in the practice and dissemination of painting,not only innovating the original painting practice,but also reshaping the way of viewing painting;The paintings are disseminated in both the offline exhibition space and the cyber space.The painting images generated and disseminated in the cyberspace extend the vitality of the original work,give a new form of painting existence,and touch a wider audience group through social media,meeting the aesthetic diversity needs of the people.This research is based on the context of cyber culture and takes the practice and dissemination of painting as the research object.Firstly,through the interpretation of painting cases in the context of cyber culture at home and abroad,the influence of cyber culture in terms of picture characteristics and display methods is clarified.Secondly,taking the author’s personal painting innovation practice and solo exhibition "White Night Mythos" during his graduate studies as examples,the creation of spatial patterns,the innovative application of image symbols,and the techniques and material experiments of creation are analyzed and summarized respectively,and then the painting practice method in the context of cyber culture-"screen painting" is proposed,which uses fluorescent materials to enhance the visual effect of painting and the dissemination effect of painting images in cyberspace.Finally,the communication strategy,communication data and audience group,communication characteristics and re-creation of painting images in the communication process of "White Night Mythos" are analyzed and summarized,and the ways and characteristics of painting images in cyberspace are sorted out,so that readers can have a comprehensive and in-depth understanding of the dissemination of painting in cyberspace.This study draws the following conclusions: First,"screen painting" can make reasonable use of the characteristics of cyberspace communication media,and in cyberspace full of highly homogeneous images,"screen painting" can maintain aesthetic novelty and rarity,and then get effective dissemination,which is a feasible and effective practical method of painting in the context of cyber culture;Second,the audience’s re-creation of the painting image lays the foundation for its wide dissemination in cyberspace,which is a necessary prerequisite for the "Internet celebrity" type of communication;Third,most of the disseminators and recipients of painting in the context of cyber culture come from the same generation,so the concept of "peer transmission" is proposed,"peer transmission" can highlight the common values of the same generation,which is of great social significance.