A Study On The Media Construction Of The Image Of Chinese Female Soldiers By Military Officials

With the dual identity of “soldier” and “woman”,female soldiers play an increasingly important role in national defense construction and military development.The media image of female soldiers affects the public’s perception and understanding of the image of women and soldiers.The media construction of female military image plays an important role in the construction of military image and female image.In the Internet era,the emergence of new media forms such as microblogs has changed the way of shaping the image of female soldiers and the media environment.Nowadays,microblogs have become one of the important propaganda fronts.Military official microblogs have the innate advantage of mastering military information resources,and they have authority and credibility,so they have more discourse in constructing the image of female soldiers.Therefore,this paper takes four military official microblogs “@Liberation Army Daily”,“@East Wind Express”,“@People’s Frontline”and “@Our Sky” as the research object,takes the media construction of the image of Chinese female soldiers by military official microblogs as the main content,combines quantitative content analysis method with qualitative text analysis method and literature research method,analyzes the current situation and results of the construction,elaborates the process,characteristics and influencing factors of the construction,and summarizes the meaning and shortcomings of the construction,in order to provide a basis for the media construction of the image of female soldiers and other professional women.The purpose is to provide reference for the media construction of female soldiers and other professional women’s images.The study found that the military official microblogs mainly use the “Four Haves”revolutionary female soldiers of the new era as the design for the selection and processing of microblog content in the process of constructing the image of Chinese female soldiers.From the perspective of occupation,the military official microblogging constructed eight types of female military images,such as female soldiers with strong professional skills,female warriors who can win battles,female heroes who are brave and dedicated,etc.From the perspective of gender,the military official microblogging mainly highlights the masculinity of female soldiers,and the role of female soldiers is mainly a social role that breaks through gender stereotypes.The characteristics of military official microblogs in constructing the image of female soldiers include emphasizing female values in topics,highlighting details in discourse,focusing on pro-people expression,making good use of media events,and actively using topics.In the whole construction process,military official microblogs are mainly influenced by the media,mainstream ideology,traditional social culture,and economic culture.There are certain meanings and shortcomings in the construction of the image of Chinese female soldiers by military official microblogs.The significance includes breaking the gender dichotomy,breaking through gender stereotypes,spreading correct values,and helping to spread the image of the military and the country;the shortcomings include the schematic construction,the "de-gendering" of the image of female soldiers,and the small number of microblogs related to female soldiers and the lack of depth in the construction.Through the above study,we can draw inspiration for the media to construct the image of female soldiers and other professional women.For example,the media should adhere to an advanced gender culture and view gender differences rationally;balance the expression of women’s different roles and identities to avoid gender stereotypes;and correct the constructive attitude to fit the spirit of the times and promote correct values.