| The revitalization of rural culture is the soul of rural revitalization.To meet the people ’s cultural needs,enhance the people ’s spiritual strength and realize the high development of socialist spiritual civilization is an important embodiment of the Communist Party of China ’s adherence to the people-centered development thought.It is the value pursuit of rural cultural revitalization in the new era and the inheritance and development of the scientific connotation of Marxist cultural view.Practice has proved that the revitalization of rural culture adheres to the leadership of the Communist Party of China,adheres to the guidance of Marxist cultural outlook,takes root in Chinese excellent traditional culture,and bases itself on the practice of socialist construction with Chinese characteristics.On the new journey of realizing the second centenary goal,based on the position,viewpoint and method of Marxist cultural view,we should deepen the research on the main goal,significance,historical practice,main achievements and realistic dilemma of rural cultural revitalization,and put forward the feasible path of rural cultural revitalization in the new era,which has important theoretical and practical significance for promoting the rural cultural revitalization in the new era.As an important part of Marxist theory,the Marxist cultural view is a scientific methodology that guides us to understand the world and transform the world.It has played an important value leading role in the process of rural cultural revitalization in China,guiding China to continuously explore the new practice of rural cultural construction,forming a scientific road,effective experience,and great achievements.At present,there is a certain gap between the level of economic development and the level of spiritual and cultural development in urban and rural areas.Some rural cultural construction still has shortcomings,which means that in the new historical stage,it is still a long way to promote the balanced development of urban and rural material civilization and spiritual civilization.Promoting the revitalization of rural culture is related to the common prosperity of all people and the construction of a strong socialist modernization country.In the critical period of China ’s development,guided by the Marxist cultural view,we should adhere to the people-centered,improve the value system construction,strengthen the ideological and moral construction,and improve the value norms of rural cultural revitalization;adhere to promote the deep integration of party organizations,rural residents and talents,and strengthen the talent support for the revitalization of rural culture;establish an effective connection mechanism,improve the resource allocation system,optimize public cultural services,and expand the development channels for rural cultural revitalization;it is a feasible way to revitalize rural culture in the new era to excavate rural farming culture and folk culture,innovate the characteristic industry and cultural tourism industry of rural cultural revitalization,and optimize the industrial structure of rural cultural revitalization. |