Research Of Perpendicular Development Of Music Variety In China

As a kind of TV programs and network programs,variety has extensive market and research value.In recent years,the vigorous development of variety market has led to an upward trend in the number of variety,in which the proportion of music variety in variety market is increasing year by year.Since iqi Yi’s homemade music variety "China Has Hip-Hop" entered the market in 2017,various platforms have successively appeared music variety with obvious music type as the core of the program,and gradually occupied the market share of music variety,and the program content type of music variety has developed towards the trend of vertical segmentation of music type.Based on the analysis of the cases of music variety verticalization in recent years,as well as interviews with the production team of music variety programs,this paper explores the formation mechanism of music variety verticalization,the problems in the process of music variety verticalization,and the solutions and methods,so as to provide theoretical thinking and practical guidance for variety producers.This paper is divided into five parts,the first part of the topic of research background and significance,research status,related concepts and research methods;The second part of China’s music variety of vertical development process,will be divided into vertical music variety since 2017;The third part of China’s music variety of vertical status quo,an objective dialectical view of music variety of vertical development of the current situation;The fourth part of the program production,music noumenon,platform dissemination of vertical music variety of problems;The fifth part of the summary of the full text,based on the problems of vertical music variety of ideas,further thinking about the future development of vertical music variety.