Research On Cultural Marketing Strategy Of China West Film Studio

Under the guidance of the national global tourism strategy,Ningxia Hui Autonomous Region vigorously develops global tourism,integrates the cultural tourism industry into the overall situation of economic and social development,and cultivates it as a key industry.With the sustained and rapid development of the country’s economy and society,the material living conditions of the people have been greatly improved,and the demand for spiritual and cultural aspects has become more and more intense.In this context,in order to meet the new needs of people in the new era,tourism enterprises have begun to attach importance to combining their own cultural tourism resources to create cultural characteristics and cultural brands,attach importance to the application of cultural marketing in operation,and enhance the added value of tourism services.This paper takes China West Film Studio as the research object,and mainly analyzes the current situation and future development direction of rural tourism marketing according to the research ideas of raising problems,analyzing problems and solving problems.On the basis of the theoretical research related to cultural tourism marketing,the Porter Five Forces Analysis Method and SWOT Analysis Method are used to analyze the external environment and competitive environment of the China West Film Studio.It clarifies its advantages,weaknesses,threats and opportunities,and analyzes its cultural marketing strategy in detail,it summarizes the shortcomings of the cultural marketing strategy of the China West Film Studio,and puts forward opinions and suggestions on the update of the future cultural marketing strategy of the scenic spot,so as to provide reference for it to improve its competitiveness in the tourism market and help it gain a head start in the future competition.