Research On Cultural Consumption Scenarios In The Era Of Artificial Intelligence

The contemporary cultural consumption scene research is in a new era of rapid development,the fragmentation and fusion of globalization change social psychology,then,the expansion of digital and COVID-19 epidemic prevention make artificial intelligence application,and the transformation from the production society to consumption society make cultural consumption become a new "social driving force",and then the growing middle class yearn the urban transformation and renewal.The research on cultural consumption scenes in the era of artificial intelligence is based on the cultural consumption theory,scene theory,creative class theory and urban renewal theory,because the intelligent scenes and the assemble and innovation of creative class drive urban renewal,and then urban renewal will bring about new cultural consumption demand,and the new cultural consumption demand come into being new scenes and forms sustainable drive to promote urban development.The elements that constitute the cultural consumption scene in the era of artificial intelligence include intelligent data,intelligent devices,intelligent users and intelligent theme.The scene can be divided into intelligent data-dominated scene,intelligent device-dominated scene,intelligent user-dominated scene and intelligent theme-dominated scene based on different elements.In addition,immersive scenes and metaverse scenes,as the latest scene types in the era of AI,will as well be discussed in this thesis.The main characteristics of intelligent cultural consumption scenes are manifested in the four levels of technology,content,experience mode and consumption subject: on technical level,the superposition effect of "intelligent + scene" under the guidance of science and technology is more at the content level,creativity and content in the context of crossover integration are more complementary;at the experience level,immersive experience enables the scene to achieve emotional connection with people in the interaction;at the consumer subject level,multi-dimensional participation makes the role of consumer subjects more diversified.In the era of artificial intelligence,the cultural consumption scene updates and develops rapidly,but there are still many development problems,which are mainly reflected in four dimensions: intelligent technology,consumption scene,consumer subject and urban renewal:intelligent technology dimension,the low-end technology cannot meet the high-end demand,the technical rationality reduces human value;the consumption scene dimension,the authenticity dimension,the legitimacy dimension,the acceleration of the leisure space of the consumer subject,the distortion of information mechanism,and the production of artificial intelligence Disintegrates the sensory ability of consumer subjects;urban renewal dimension,unreasonable intelligent scene planning leads to rigid urban spatial layout,unreasonable intelligent scene transformation leads to historical and cultural isolation and disappearance,and unreasonable intelligent scene positioning causes single and boring urban circle.In view of the above problems,this paper tries to propose the corresponding optimization scheme.First of all,improve the technology ecology,so that the intelligent technology can be correctly managed.Secondly,the combination and scenario is optimized to realize the "trinity" system development mode.Protect the cultural loss of the scene in the dimension of authenticity,promote the personality innovation of the scene in the dramatic dimension,and enhance the user identity of the scene in the legitimacy dimension.Third,promote emotional resonance,so that the consumer subject to get rid of physical inertia.Reduce stress and burden,supply the source of quality content;two-way interaction,guide the body and technology to embed each other;pour emotion,strengthen the humanistic care for consumer subjects.fourth,Use the cultural drive to boost the urban renewal to achieve the proposition of The Times.Enhance spatial flexibility,plan and shape flexible urban space;emphasize humanistic value,retain and reproduce colorful historical memory;create community vitality,and cultivate and gather interesting urban circles.Finally,this paper points out the shortcomings in the current research,and makes bold predictions and prospects on the future development direction of the cultural consumption scene.