Research On The Symbolic Inheritance And Cultural Communication Of Huaiyang Mud Dogs From The Perspective Of Semiotics

Huaiyang mud dog is a kind of clay sculpture work that appeared in Huaiyang temple fair.It is a cultural symbol handed down from primitive society and farming society.In the long river of history,mud dogs have been endowed with numerous symbolic images,such as ancestor worship,totem worship,reproductive worship,etc.Through on-the-spot research and visits,we learned that the inheritance and development of Huaiyang Mud Dogs still faces the dilemma of symbol inheritance and cultural communication.For example,the communication subject,communication method,symbolic meaning and integration of culture and tourism of Huaiyang Nimudog urgently need to achieve creative communication and innovative development.How to solve these problems has become the focus and difficulty of mud dog research.The research ideas are as follows: First of all,through research and interviews,master the basic situation of the mud dog,the status quo of inheritance,and summarize and summarize the problems existing in the inheritance and communication of the mud dog.Secondly,the Huaiyang mud dog is a cultural symbol,which carries the cultural meaning formed by the people in the thousands of years of social practice.In order to do a good job in the inheritance and cultural communication of its symbol,it is necessary to let people know what its symbolic meaning is.,how it is constructed and represented,so it is necessary to analyze its symbolic image and symbolic representation.The first part mainly analyzes how the meaning of the mud dog symbol is constructed and expressed through symbols,and points out the mythological thinking and poetic function of the mud dog symbol image from the perspectives of myth and poetry;the second part points out the mud mud dog’s symbolic image.The symbolic representation of the dog is closely related to power,paradigm,stereotype and fetishism,and systematically sorts out the representational operation mode,functional interpretation and stereotype of signification practice of the mud dog symbol.Finally,under the background of the gradual loss of the meaning of the mud dog symbol,from the perspective of communication semiotics,this paper proposes countermeasures and suggestions such as innovating the mud dog symbol text,extending the function of the mud dog,and comprehensively using various communication methods,so as to facilitate the inheritance and communication.The mud dog symbol has made efforts to provide case experience for the development of intangible cultural heritage protection.