Research On New China Public Welfare Poster Design

Public welfare poster is a non-commercial poster that can spread public welfare information and guide the public to recognize ideas and behaviors.It is not only an important publicity tool for public welfare activities but also an important carrier of a harmonious society.From the perspective of design and taking the new China public welfare poster as the research object,this paper makes a comprehensive study on the form of public welfare poster in different periods and dimensions after the founding of new China.Firstly,it defines the relevant concepts of public welfare posters in New China,combs the origin and development of public welfare posters in New China,summarizes the theme categories of public welfare posters,and analyzes the characteristics and functions of public welfare posters.Secondly,using vertical and horizontal research methods,this paper analyzes the design style characteristics of new China’s public welfare posters in different periods.According to the historical development process of the national political form since the founding of new China,this paper combs the context of new China’s public welfare poster design in the 17 years of new China,the cultural revolution,From the reform and opening up to the end of the 20th century and from the 21st century to the present,It summarizes the evolution law and relevance of style before and after the period.Thirdly,from the two dimensions of the change of the development of the media and the influence of public aesthetics,this paper explores the promotion of the progress of the media and the transformation of public aesthetics on public welfare posters.New China’s public welfare poster design has experienced the era innovation from the development of traditional media to new media and then to the integration of media ideas.At the same time,with the continuous change of public aesthetics,the performance of the form,theme and connotation of new China’s public welfare poster design has become richer.Finally,this paper explores the important value of new China public welfare posters in culture,society,aesthetics and design.The research shows that the new China public welfare poster is not only an artistic work,but also a product of the close combination of form and content.At the same time,it has connotation and reflects the social era.Its artistic presentation is closely related to the social and historical background.From the perspective of the evolution of design style,the style formation of public welfare poster design in various periods of new China is closely related to the national political background,social economy,cultural construction and so on.From the perspective of media,the innovation of media promotes the communication and expression of public welfare posters.From the perspective of public aesthetics,the transformation of public aesthetics has played a decisive role in the visual transformation of public welfare poster design.At the same time,there is an interactive coupling relationship between public welfare poster design and public aesthetics.New China public welfare posters have high cultural value,social value,aesthetic value and design value.With its unique sociality,new China public welfare posters have played a vital role in building socialism with contemporary characteristics and guided the mainstream values of society.