Study On The Development Of Korean Ethnic Minority Cultural Tourism Products Under The Perception Of Tourists In Yanbian Area

As a major branch of cultural tourism,ethnic minority cultural tourism becoming more and more popular among the tourism market and consumers.Minority areas is the available vacation destination by its marvelous ethnic folk customs.Yanbian Korean autonomous prefecture is the largest gathering place of Koreans in China,tourists from all over the word choose Yabian to explore Korean cultural tourism products.During the developing of ethnic minority cultural tourism products,lacking of protection in local ethnic minority culture,ignoring the feelings of local residents,lacking of ownership,poor service awareness and low service level in product development and hardware construction is the common issue neither local government or spot administrative.The R&D of ethnic minority cultural tourism products,local civil servants,and contact practitioners are also lack modern professional knowledge and necessary skills,resulting in the waste of some tourism resources.The dissertation used data collecting,questionnaire survey,field visit and other related research methods.Including scientific theoretical basis,assumption model,analyzes the collected data and statistical while using some classical management methods.By mean of detailed empirical analysis on the cultural tourism resources,regional development of markets and industrial in ethnic minorities,and conduct a comprehensive analysis of the characteristics of the Korean ethnic culture combined with tourism products and tourism cultural products.Based on expectation theory,consumer psychology and other theories,through questionnaires,literature review,interviews and other methods to explore the application of Korean ethnic culture in tourism products in Yanbian area.There are six parts in this article.The first parts mainly illustrate the introduction and domestic and foreign research progress,researching background and significance of the topic selection,also including the research methods of the thesis and the description of some concepts.The second part is discussing the development status of ethnic minority tourism products in Yanbian area,involving the introduction of Yanbian area and its advantages in Korean cultural tourism resources,and an analysis of the current development of ethnic minority cultural tourism products.The third and fourth part is the analysis of the issues and causes of the Yanbian Korean culture in tourism products developing,including the results of the tourism product market survey.Generalizing and concluding the tourists’ suggestion through tourist satisfaction survey combining exiting questionnaire results.The fifth parts take Korean culture as an example to discuss the advantages and make some suggestions of ethnic minority culture in the development of tourism products,in order to find a suitable development direction,solve the problems encountered in product development,and promote ethnic minority cultural tourism in local area.The sixth part is the conclusion,which mainly summarizes the content of the article and puts relevant prospects.