Research On Advertising Design Of National Enterprises Under The 1927-1937 Domestic Goods Movement

The beginning of the 20 th century,foreign investment enterprises to expand our business in China,the invasion of western powers increase in China’s economy,greatly restricted the development of China’s national enterprises,thus deepening the crisis of China’s economic,social,and political aspects,in order to restore economic rights,dominated by the Chinese national bourgeoisie against foreign goods air movement began in China.This article from the perspective of historical development,in 1927-19370 advertisements as the research object,the propaganda content,form,and research of propaganda,etc,and on this basis,to the modern in the air movement development situation of the domestic enterprises,as well as the national consumer behavior and consumption idea,etc.This paper focuses on the development of national enterprises and domestic products advertising from four aspects: one is to analyze the development environment of national enterprises and the formation and rapid development of commercial advertising from the characteristics of society,economy,culture and other times in the Republic of China;The second is the research on the design content,performance characteristics and form innovation of the relevant advertisements of national enterprises in the decade when the Domestic goods movement was at its peak in the Period of the Republic of China.The third is to trace the generation of national enterprise brand consciousness and the image building of representative enterprise brand through domestic product advertisement;The fourth is to analyze the impact of domestic advertising on the national spiritual outlook.The advertisements of domestic products in this period effectively propagandised a large number of domestic products and had a positive impact on the development of local advertising in China.Through this research,we can further clarify the interactive relationship between the domestic product movement and the development of modern and contemporary advertising,and thus form a clearer understanding of the development trajectory and characteristics of modern and contemporary Chinese advertising.