Research On The Application Of Visual Perception Principles In Graphic Desig

From the perspective of long-term sustainable development of graphic design,it is necessary to strengthen the humanized design concept to ensure that the design works can meet the psychology of the audience.Therefore,this paper aims to analyze and study the principle of visual perception,so as to optimize the expression form and transmission function of graphic design,and provide designers with the methodology of design works that more in line with the physiological and psychological needs of the viewer.Based on Gestalt psychology theory and Arnheim’s art and visual perception,this paper deeply studies the formation process and characteristics of visual perception,discusses the rule of visual perception principle in graphic design based on visual perception theory,and summarizes the performance characteristics of design works: Gestalt principle unifies the whole and part of design;dynamic principle endows the design with dynamic;the relationship between image and background is conducive to the formation of visual focus;simplify the principle to improve the reading and dissemination of design;balance principle improves the expression of space effect the picture of design.Under the theoretical guidance of the principle of visual perception,this paper analyzes excellent design works,summarizes the methodology of character design,graphic design,color design and space design in graphic design,and expounds the methodology systematically and scientifically of design elements from two-dimensional to multi-dimensional,from static to dynamic,and from visual effect to multi sensory combination.The rule of the principle of visual perception has the same psychological impact on the audience on different carriers,which proves that the principle of visual perception can guide various forms of design methods,provide designers with a complete methodology of various elements of graphic design,make the design works more in line with the sensory needs of the audience and bring good visual experience to users.Science and technology have brought unprecedented visual effects.Such a new visual stimulation will inevitably lead to completely different psychological reactions from the past.The research on visual perception theory provides an effective thinking path and analytical perspective for the design method,and satisfies people’s new sensory needs in the design expression,and makes the design works meet the increasing visual needs of modern viewers psychologically and physiologically.