Research On Marketing Promotion Of Huangmei Opera

In recent years,the living inheritance and protection of Huangmei Opera has become a hot topic,but how to do it well has not been determined yet.The author believes that the key to live inheritance lies in that Huangmei Opera can win the audience and occupy the market.Through Operation and Development,Huangmei Opera gains social and economic benefits in the market and can ensure its own sound operation.The problem of its inheritance and development will be solved.The thesis comprehensively applies the research methods such as literature research method,case analysis method,interdisciplinary method and field investigation method,etc,taking the necessity of marketing promotion of Huangmei Opera as the entry point,and taking Mother of the New Fourth Army of Huangmei Opera as the case,this paper analyzes the advantages and deficiencies of its marketing promotion.I hope it will be helpful to the marketing and promotion of Huangmei opera in the future.The article is divided into five parts.The first part is the introduction,which introduces the significance and value of the topic,literature review,research ideas and methods;The second part discusses the necessity of marketing promotion of Huangmei Opera;The third part analyzes the advantages and deficiencies of Huangmei Opera Mother of the New Fourth Army in marketing promotion;The fourth part puts forward corresponding suggestions to solve the problem;The rest part is the extended thinking of the marketing and promotion prospect of Huangmei Opera.