Research On Tourism Marketing Innovation Of Handan FT Theme Park Under The Background Of Cultural Tourism

With the continuous development of China’s economy and society,people’s economic level and consumption ability have been greatly improved,and their demand for a better life is also growing.Leisure tourism has become the only choice for people to enjoy life.Tourism,as the tertiary industry,has gradually become one of the most favored industries in major cities for economic development.Tourist population increase makes the diversified tendency of the development of tourism,tourists in the pursuit of body level of gameplay experience at the same time,more the pursuit of spiritual and cultural experience,traditional landscape type tourism cannot meet the needs of tourists,the tourists can more love is a kind of immersion,meet the spiritual needs of fusion culture elements of tourism.In June 2021,the Ministry of Culture and Tourism issued the 14 th Five-Year Plan for The Development of Culture and Tourism,which clearly put forward a bright vision for the integrated development of Culture and tourism in China,and planned to build a new tourism complex integrating cultural creativity,tourism and leisure to meet the people’s growing needs for a better life.In this context,Handan FT theme Park with idiom culture as the theme came into being,filling the gap in this kind of tourism in our province.Based on Handan FT theme park as the research object,and detailed evaluation of cultural tourism and theme park marketing research both at home and abroad,in the context of culture and tourism integration development,together with the present situation of Handan local cultural tourism resources distribution and introduction of Handan FT theme park,comprehensive analysis of Handan FT theme park development status of the external macro environment,With the help of the STP theory,Handan FT classify theme park tourism marketing present situation analysis,and through the questionnaire survey method,collecting visitors personal basic information,travel information and satisfaction information such as data,using SPSS data reliability validity inspection,together with the present situation of Handan FT theme park tourism marketing analysis and questionnaire descriptive statistical analysis,Points out that the Handan FT theme park problems existing in the process of tourism marketing in our country,using relevant marketing theory,combined with background of cultural tourism marketing strategy innovation,design a more suitable for Handan FT theme park development personalized marketing strategy of sustainable development,improve the awareness,attract more tourists,the integrated optimization park tourism resources,To enhance the comprehensive competitiveness and influence of Handan FT theme Park in Handan’s tourism industry,we also hope that this analysis can provide more decision-making reference for other theme parks in Handan,and make a contribution to promote the integrated development of cultural tourism in Handan.