Research On The Applization Of Dong Opera Elements In Visual Communication Design Under The Background Of Intangible Cultural Heritage Living Inheritance

Taking Dong opera as the research object,this paper analyzes the development origin and artistic characteristics of Dong opera by using the theories of color,composition and design aesthetics,as well as the investigation methods of literature investigation,field investigation and combining theory with practice.According to the constituent elements of intangible cultural heritage Dong opera,representative Dong inhabited areas such as Sanjiang Dong Autonomous County in Guangxi and Liping County in Qiandongnan Miao and Dong Autonomous Prefecture in Guizhou are selected for field investigation.Based on the analysis of the development and evolution of Dong opera,and through the chart analysis,the results show that Dong opera has encountered a bottleneck in the development of modern times,lacks the singing mode combined with modern times,and faces the situation that no one inherits.Starting from the four aspects of "sound","color","movement" and "type" of Dong opera,this paper describes and analyzes the artistic characteristics of Dong opera,analyzes the feasibility of Dong opera elements in visual communication design,extracts the idea of combining traditional Dong opera elements with visual communication design,puts forward the idea of "different Dong days" Dong opera cultural innovation design,and puts forward the strategy of inheritance and protection.Follow the above research steps to complete the application research of Dong opera elements in visual communication design.This paper has three main research contents,which are as follows:First,as an intangible cultural heritage,Dong ethnic group has thinking orientation,which is one of the representative cultural characteristics of Dong ethnic group.Its thinking orientation is mainly reflected in the ethnic aesthetic identity and the general identity psychology of Dong people to Dong opera.Based on this,this paper analyzes the origin,development and inheritance of Dong opera,analyzes its development status and inheritance context,and then obtains the aesthetic and customs of Dong people.Second:Dong opera has a unique performance form and story line.At the same time,in the process of Dong opera performance,its "sound","color","movement" and "type" are also unique.This paper analyzes the sound,costume scene color,action and shape of Dong opera,and more intuitively reflects the performance characteristics of Dong opera through audio frequency and pattern.At the same time,through the market survey of Dong opera cultural creation,this paper analyzes the possibility of design innovation of Dong opera elements.Its main content is divided into two main parts:competitive product analysis and audience.Finally,on this basis,it is proposed to combine the innovative design of Dong opera elements with specific practical methods.Its content mainly follows the principles of practicality,aesthetics and times,and carry out specific design practice on this basis.Third:as a product of the combination of traditional intangible cultural heritage and modern design,Dong opera cultural creation plays a positive role in promoting the development and inheritance of intangible cultural heritage Dong opera.Through modern design means,Dong opera representing intangible cultural heritage will expand the popularity of Dong opera with the help of design forms,so as to expand the dissemination of Dong opera culture,Through the design prospect,it can be concluded that intangible cultural heritage needs cultural innovation to carry out cultural inheritance and innovation.