Research On Influence Mechanism Of Tourists’ Flow Experience On Their Intention To Revisit In Tourism Performing Arts

In the new era,the in-depth integration of culture and tourism can meet people’s expectations for a better life,and It is the road that the tourism development industry must go through.Tourism performing arts is a representative product of the integration of culture and tourism,which can highlight the characteristics of scenic spots and local culture,meet the experience needs of tourists,expand tourism formats,extend the sightseeing time of tourists,and has great development potential.However,at present,the development of tourism performing arts products is facing a bottleneck,which is manifested as low degree of program differentiation,lack of cultural connotation and long life cycle,which is difficult to form a strong attraction to millennial consumers.By matching the needs of tourists,updating the form of tourism performance programs,improving the tourism experience,and cultivating tourists with high loyalty have become the focus of the academia and industry.Tourist attractions are paying more and more attention to tourists’ intention to revisit them.The concept of revisit reflects the phenomenon of repeated purchase of tourists.It can improve the publicity efficiency of tourism performing arts programs and prolong the life cycle of tourism products,thus maintaining the stability of tourist sources.The intention to revisit is an important indicator of tourists ’loyalty,and some studies have shown that it positively affects the re-parade of tourists to a large extent.Therefore,many tourist attractions take improving tourists’ intention to revisit as an important marketing goal.The mechanism affecting the intention to revisit is more complex,and even the intention of tourists to revisit will change in different times.There are very few studies on the short-term,medium-term and long-term intention of tourists from the perspective of timeliness.This article in Hangzhou song cheng scenic spot in the “song cheng” and other tourism performance programs for the study case,based on SOR,experience economic theory,by constructing the structure equation model,analysis of tourism tourists flow experience for different time intention,and the tourists will in demographic differences,verify the new motivation in the process of adjustment.The research conclusions of the paper are as follows:(1)Tourists’ flow experience and novelty-seeking are at a high level,and their intention are significantly different in different periods in gender,age,education background and income.(2)The flow experience of tourists significantly and positively affects their short-term and medium-term revisit intention,but it has no significant impact on their long-term revisit intention.(3)Tourists ’willingness to short-term revisit significantly positively affects their willingness to revisit in the middle term,and tourists’ willingness to revisit in the medium term significantly positively affects their long-term revisit willingness.(4)Novelty-seeking to strengthen the relationship between flow experience and long-term revisit intention.However,the impact of tourists’ flow experience on the short-term and medium-term intention to revisit is not regulated by novelty-seeking...