Research On Creative Design Of Postcards Of Liaocheng University Under The Background Of New Cultural Creation

With the continuous improvement of people’s pursuit of life quality,the functions of postcards in the traditional sense can no longer meet the needs of consumers,especially in the Internet era.The days of sending postcards as a way to express affection are largely over.But postcards as a cultural phenomenon,although its traditional mission is gradually ending,because of its profound,it conveys and carries a very valuable message.In xinwen and background,functions and cultural value to make postcard constantly promoted by using,its overall form,the content must be on the basis of inheriting to carry on the innovation and development,make its content and form,culture and science and technology have merged multiple carrier and form of art,culture,business many coexisting a wen gen industry in a certain way.Under the background of new cultural creation,the creative design of college postcards is presented to the audience in various forms,such as plane,multidimensional and electronic,by integrating specific campus cultural connotation and new scientific and technological means.It not only improves the innovation of postcard design,but also propagates and reproduces the promotion and inheritance of college campus culture.Using literature research,field investigation,case analysis and empirical research,this paper firstly analyzes the concept and characteristics of new cultural creation,and summarizes the development trend of college postcard creative design based on the current situation and shortcomings of college postcard design.Secondly,through the analysis of liaocheng University campus culture(spirit,behavior,material culture),propose the audience of Liaocheng University postcards as well as the creative design principles and positioning of Liaocheng University postcards;Finally,this paper starts with the campus cultural connotation of Liaocheng University,analyzes the regional culture,extracts its cultural elements,and transforms them into creative materials and inspirations for the design of postcards and peripheral derivatives of Liaocheng University.This paper mainly expounds how to inherit and publicize the campus culture connotation of Liaocheng University through the creative design of postcards,comprehensively improve the soft power of campus culture of Liaocheng University,and provide certain reference for the creative design practice of other colleges and universities and the innovative design research of related derivatives in the future.