Research On Value Evaluation Of Film Copyright Based On Income Method And Real Option Method

With the accelerated development of my country’s economy and the continuous expansion of the film market,market transactions related to film copyright continue to increase,and copyright-related infringements also continue to occur.In order to promote the smooth development of copyright trading activities and investment and financing activities,it is particularly important to build a film copyright value evaluation system.A reasonable evaluation of the copyright value of a film can not only provide a reasonable price basis for both parties to the transaction of copyright works,but also help investors who are willing to invest to make more scientific and rational investment decisions,so that film producers have more investment opportunities.In order to build a film copyright value evaluation system,this thesis introduces the research status of film copyright value at home and abroad,expounds the related concepts of film copyright and summarizes the copyright value evaluation method,the characteristics of film copyright and its impact on copyright value Factors are analyzed,and it is believed that the complete film copyright value should be composed of two parts,including the screening right value related to the film box office revenue and the option value brought by the follow-up investment decision of the film copyright.Therefore,this thesis constructs a film copyright value evaluation model combining the income method and the real option method,and evaluates the value of the screening rights by the royalty saving method in the income method and the option value by the B-S model in the real option method.,and try to use the multiple linear regression model to measure the most important value influencing factor of box office revenue.Finally,taking the movie "Stupid Child of Miracles" as an example,the income method is used to calculate the value of the film screening rights,the B-S model is used to evaluate the value of the movie option,the sum of the two parts of the value is regarded as the complete copyright value of the film,and the income method is used to verify the reasonableness of the assessment results.This thesis studies the option value of film copyright based on the investment income of a series of sequel films,which provides a new perspective for the study of film copyright value and makes the research on the value of film copyright more complete.The confirmation of various indicators in the B-S model has been improved,and the option value evaluation system of film copyright has been improved.By trying to evaluate the copyright value based on the previous license fee saving method evaluation combined with the real option method,it has made innovations in the traditional income method,making the copyright value evaluation result more reasonable,and contributing a new evaluation to the improvement of the asset evaluation system.I hope to use more scientific and reasonable evaluation results to provide reliable reference opinions for copyright transactions and financing.