Study On The Value Evaluation Of Animation Image

Animation image refers to the animation elements with sharp-cut features and wide variety of values in animation works.In the process of putting animation works on the market,animation images are gradually engraved in the minds of audiences.Animation enterprises take advantage of animation images for film and television re-creation and cooperate with entity manufacturing enterprises to develop derivatives to profit.Derivatives realization is the main measure to implement the value of animation images.There are various types of derivative products,and the realization of the value of animation images has heavy dependence on the implementation of derivative products.The animation industry value chain can unambiguously reveal the animation production,promotion,value realization,income distribution and necessary process.From the perspective of the value chain of the animation industry,this thesis analyzes the source of the value of the animaton image and the influence of the animation image factors on the income of derivative products.Finally the evaluation value of the animation image is obtained by separating the relevant income.At the early stage of the development of the animation industry,Alphy company has adopted the development concept of creating the whole animation industry chain.In recent years,its animation images(such as Super Flash Man,Bacon Bear,Pleasant Goat,Big Big Wolf,etc.)have kept pace with the times and maintained a certain novelty and topic.Guangdong Audi Animation Toys Co.,Ltd.is the predecessor of Alphy Company,mainly engaged in the design,production,promotion and sales of competitive toys,remote control toys and other businesses.Later,because Alphy Entertainment company smelled the recent development trend of the animation industry,the first step is to innovate the "Animation + Toy" mode,and then the whole animation industry chain operation,and even now to the pan-entertainment culture industry,gradually create a pan-entertainment animation kingdom from inside to outside.In order to realize the value of its cartoon images,the core business of Alphy is manufacturing and selling related toys.Therefore,this thesis selects the single cartoon image as a cartoon image of entertainment value evaluation of the research object.Based on the Alphy business model,the animation industry value chain and the promotion mode,analysis the Alphy single yield affecting factors of the Animation image,using auxiliary method(Analytic Hierarchy Process)to extract cartoon image in the toy revenue sharing rate of income.The improved revenue method is used to predict the future revenue of the derivative toys of animation images,and then the revenue created by the derivative toys is stripped,and finally the value of a single animation image of Alphy is obtained.Through the evaluation,the value of Super Flash,the animation image of Alphy Entertainment,is about 580 million yuan to provide value reference for Alphy Group’s trading related animation images.