Research On Digital Art Communication Path Of Puxian Opera

The revival of national culture often begins with taking stock of one’s cultural heritage.In recent years,the social value of local opera art has been re-evaluated and boosted to an unprecedented level.Through the methods of literature research and field investigation,it is found that local opera is declining in the new media era.Puxian opera,one of the representatives of local opera in Fujian,contrasts its artistic and historical value and the decline and lack of inheritance.It highlights the urgency of exploring innovative paths for dissemination.At present,it is found that there are three main problems: the lack of audience awareness of opera programs,the imbalance between the development of old and new forms of dissemination,and the third is the generalization of artistic communication content.To address the above issues,Puxian Opera art communication elements are interpreted under the guidance of communication theory,and a case study approach is used to consider the trend of digital innovation in modern opera art communication.The typical cases of opera communication are investigated.A comprehensive comparison of the similarities and differences of art dissemination leads to the principles that should be followed in disseminating opera art and the critical points of the characteristics of Puxian opera as a folk opera that influence digital artistic communication.Finally,it is revealed that the innovative path of Puxian Opera’s digital art dissemination is based on the establishment of a complete official inheritance channel,through the use of digital technology to realize the "communication" between virtual and reality,the formation of cross-temporal "dialogue" between Puxian Opera art and the audience,which makes the audience strengthen their identification with Puxian Opera culture,so as to spread it for many times spontaneously.Four design strategies are proposed around the construction of innovative paths: digital translation of Puxian Opera art content,integration and development of multi-dimensional media,utilization of "accidental" communication space,and creation of Puxian Opera’s digital cultural and creative brand.As a base,a series of design practices are carried out to verify the theory’s feasibility by selecting a site in the Puxian region.