A Report On The E-C Translation Of Luxury World: The Past,Present And Future Of Luxury Brands(Excerpts)

This is a report on the translation of excerpts of Luxury World: The Past,Present and Future of Luxury Brands.This book is written by British fashion writer Mark Tungate.By conducting a series of interviews with some professionals from various kinds of luxuries in different countries,the author introduces the development of different luxuries,such as Jets,villas,yachts and restaurants,which is very informative and insightful.Nowadays,an increasing number of Chinese people have become the loyal customers of international luxury brands.In light of this,it is necessary to translate a business book on luxuries.This business book boasts a light and plain writing style so it is suitable for the general public to read.The objective of the translation is to achieve fidelity and fluency in the target text.During the process of translation,the translator found that Eugene Nida‘s functional equivalence theory can assist him in achieving this objective.This report consists of four parts.The first part is task description,which introduces the source text,the author,the features of the source text and the reasons for selecting the source text.The second part is process description,which includes the use of dictionaries and online resources,the selection of parallel texts,the glossary,the schedule of this translation report and the process of quality control.In the third part,the translator analyzed some cases,illustrating the process of realizing correspondence in words,sentences and structure and the four translation strategies that the translator most frequently adopted to achieve fluency during the process of translation,namely amplification,omission,reorganizing and paraphrasing.In the last part,some findings and limitations of this translation project and some suggestions for others are presented.