Tea Of Yuexi Cuilan Brand Image Promotion Design

Under the background of implementing the strategy of Rural Revitalization with characteristics in China,If agricultural products enterprises want to grasp the opportunity and accelerate the pace of their modernization development,they need to pay more attention to the construction of their characteristic products.Brand building and image promotion of agricultural products has become an important part."Yuexi Cuilan" as the pillar industry of Yuexi County’s agricultural products,strengthening its own brand construction has great practical significance to improve farmers’ income,promote the healthy development of Yuexi County’s tea industry,and drive the overall economic development of Yuexi County.From the current situation of Yuexi Cuilan brand development,there is no perfect brand image promotion strategy,compared with other tea brands,it has no influence.Therefore,Tea of Yuexi Cuilan brand urgently needs a brand image promotion design in line with its own characteristics to expand the brand influence.This paper focuses on the brand image promotion design of Yuexi Cuilan tea.From the professional perspective of visual communication,through market research and literature research,this paper analyzes the overall development of tea brand image promotion and excellent brand image promotion design,and obtains the brand image promotion design strategy of tea category.In this design,the main design is divided into two situations: normalization and theme festivals.The normalization design of the design and the Chinese traditional festival customs are taken as the starting point of this design.The visual design of Yuexi Cuilan tea brand image promotion is reasonably planned from two aspects of promotion strategy and design ideas.Under the background of "Internet plus",we should enrich the online promotion by means of new media,and strengthen the connection between online promotion and offline promotion.At the same time,using the characteristic cultural context to improve the visual image of Yuexi Cuilan tea brand offline image promotion,forming a complete design chain of online and offline.To provide the basis for the brand construction and image promotion of Anhui local agricultural products,explore the brand image promotion design more suitable for Yuexi Cuilan tea,and endow it with competitiveness.So as to provide creative ideas for other small tea brands and promote the brand of agricultural products.