Research On The Production And Dissemination Of The Short Video "The Embrace Of The Great River" Of Local Crafts In Counties Along The Yellow River In Shaanxi Province On The Douyin Platfor

On the morning of September 18,2019,To celebrate the 70 th anniversary of the founding of the People’s Republic of China,General Secretary Xi Jinping delivered an important speech at the talks,and a major national strategy named after the Yellow River came into being.Central file no.1 in 2021 "the central committee of the communist party of China,the State Council on promoting rural revitalization of the opinions of the modernization of rural areas to speed up the agriculture,file explicitly pointed out that among rural revitalization is not only to policy support,at the same time to develop rural economy,to develop rural culture,rural culture revitalization is the country revitalization of casting the soul of the project,but also an important guarantee of rural revitalization.Throughout history,in ancient China,the Yellow River basin and its surroundings have always been the center and center of economic and political gravity.Therefore,in the new era,under the background of vigorously promoting and protecting culture in the new era,it is urgent to protect,inherit and carry forward the culture in the Yellow River Basin.Promoting local culture and inheriting local handicrafts is an important factor to promote rural revitalization.Protecting rural culture is not only an important move to promote rural revitalization,but also to conform to people’s yearning for a better life."Cultural revitalization" should do a good job in "spring breeze".The dissemination of culture is inseparable from media carriers.In the new wave of media convergence,short video apps such as "Tik Tok" and "Kuai shou" have risen rapidly,providing new carriers for the dissemination and production of local culture.Short video APP provides a large stage for the presentation of rural culture,which has become an important link between urban culture and rural culture,traditional culture and modern culture.On the new media platforms represented by short video and live broadcast,the communication of intangible cultural heritage shows an unprecedented trend of development.Among them,local craft,as the most characteristic,the most vibrant and creative part,has attracted much attention.In this paper,the author will focus on the production and dissemination of short local craft videos in counties along the Yellow River in Province,trying to explore a new way for the recording and dissemination of traditional local craft culture facing crisis through production,practice,analysis and sorting.This paper is divided into three parts,namely the introduction part,the text part and the conclusion part.The first part is the introduction,which mainly explains the research significance,research background,research methods and research contents of this paper one by one.The second part is the main content of the paper.There are four chapters in this part.The first chapter is an overview of short video content of local craft in Province.In this chapter,it mainly introduces the local handicrafts of the four counties along The Yellow County of province,so that the audience can have a better understanding of the local handicrafts.The second chapter is about the making method of short videos of local craft in Cities and villages around the Yellow River.By recording the making and method innovation of short videos of local craft,it provides technical reference for the subsequent inheritors to shoot handicrafts.The third chapter is the communication strategy of short videos of local crafts in Province along Huang County.The emphasis of this chapter is to sort out the communication method of short videos of local crafts based on the communication characteristics of short videos.Chapter iv county rural process short for province along the yellow video communication effect,in this chapter through the short video image in the previous chapter audio-visual language production research,to the local culture and local characteristics of the research of the spread of craftsmanship,and the local culture of short video users,producers and the questionnaire survey and analysis of the audience,Through the personal characteristics of users and audiences and their interactive behaviors in the short video platform,the cognition degree of such short videos is explored,and effective strategies are suggested for the dissemination of local culture and local craft short videos on the media platform.Finally,the communication effect of such short videos on the media platform is analyzed to provide an effective and optimal path for the production and dissemination of short videos of local culture and local handicraft skills on the short video platform in the era of new media convergence.Land is the soul and foundation of a nation.Rural culture is an indispensable part of rural revitalization.Especially in the new era of media integration,equipped with new technologies,rural groups should be encouraged to explore local culture,folk customs and local handicraft skills,and actively participate in,produce and disseminate short videos,so as to effectively export local culture.Thus,it provides an effective and feasible new path for local culture to enter the era of great culture,and effectively protects,carries forward and inherits local culture during the national large-scale rural revitalization.In this way,it not only protects the soul of the nation,but also encourages and promotes the rural culture,which drives the rural economy,develops the local tourism industry,and helps the formation of more cultural industries,which has become a pillar industry in rural areas.