| In the digital era,the continuous development of media and technology makes Motion Graphic design increasingly become one of the most promising trends in modern design.In contrast with the vigorous development of modern design,the art of traditional shadow play is on the decline and having a digital survival dilemma.How to balance the relationship between traditional folk art and modern design,and how to combine shadow play art and Motion raphic is not only a necessary issue for the development of nationalized Motion Graphic,but also an important means to promote folk art to find modern survival forms.Shadow play art,as a branch of folk art with rich artistic connotation and cultural connotation,is not only a unique folk performing art in the treasure house of traditional culture,but also a source of inspiration for local modern design.Based on this,this paper takes Chinese traditional shadow play art as the breakthrough point,on the basis of understanding the historical origin and development law of traditional shadow play,deeply analyzes the aesthetic characteristics of traditional shadow puppetry in visual elements such as graphics,texture,color and movement rules.Taking Motion Graphic as the main research object,the paper discusses its characteristics and advantages,extracts the common elements of traditional shadow play art and Motion Graphic,and explores the possibility of applying traditional shadow puppetry aesthetics to Motion Graphic.Finally,combined with the case analysis method to analyze the existing shadow puppetry modern design works.Further explores the application principles and design strategies of Chinese shadow play art in modern Motion Graphic,such as texture,color and movement rules.Then proves the feasibility of this subject with relevant design practices.This paper tries to find a more diversified and innovative way for the inheritance and development of Chinese shadow play art and provide new ideas for nationalized Motion Graphic design. |
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