Research On The Development Strategy Of Intangible Cultural Heritage Village Fair In Xiaoyukou

This paper takes the village fair of intangible cultural heritage as the research object,discusses the possibility and development strategy of the intangible cultural heritage to find another place to live and gather under the condition that the living space of intangible cultural heritage is squeezed.Taking the village fair of intangible cultural heritage in Xiaoyukou Village as a case study,this paper explores the advantages of Xiaoyukou Village’s intangible cultural heritage resources gathering through SWOT analysis and the application of aggregation theory.The analysis shows that the intangible cultural heritage has the vulnerability that the original environment is easy to be broken,the original inheritance population is easy to get out of the decline,and the resilience to adapt to the new development soil,and the accumulation of intangible cultural heritage resources can form the aggregation advantage of resources and the aggregation effect of human resources,knowledge resources and capital resources.Through the application of case analysis and investigation and interview,the deficiencies of Xiaoyukou Village intangible cultural heritage collection in the introduction process of intangible cultural heritage projects,the construction of regional intangible cultural heritage protection system and the operation system of rural cultural heritage collection activities were clarified.In view of the above development status and problems,the development strategy research on intangible cultural heritage collection activities is made,mainly focusing on the establishment of standard introduction system,the establishment of regional intangible cultural heritage protection system and the establishment of a complete operation system.Although the intangible cultural heritage collection is not in place and lacks in the planning and practice process,the unique intangible cultural heritage resources it relies on,the vitality of integration and coexistence shown and the unique development model proposed also reflect that the Intangible cultural heritage collection is indeed worthy of practice and reference.The collection of intangible cultural heritage sites will provide a good reference model and thinking for us to preserve and develop intangible cultural heritage resources,whether it leads to survival or extinction.