Research On Film Audience In Shaanxi During The "Seventeen Years"

After the founding of new China,under the background of universal screening,the film screening network in Shaanxi has gradually expanded and improved,forming a basic screening pattern dominated by four screening units: cinemas,screening teams,film clubs and film screening stations.On this premise,the film viewing activities began to radiate to other areas outside the city on a large scale.The people scattered all over the province began to contact the film,and the film audience appeared in front of the film screen with an unprecedented active attitude to enjoy the film.During this period,the audience viewing channels and ticket price concessions in different regions were also different.In the continuous film viewing process,the film audience participated in the film interaction in a special way,and the film screening also had a multifaceted impact on the film audience.Therefore,this paper will analyze the viewing appearance of film audiences in Shaanxi during this period from the following four aspects.The first part discusses the film screening and mass viewing activities in Shaanxi after the founding of the People’s Republic of China from a macro perspective,specifically analyzes the existing forms and activity areas of the four screening forms,and focuses on the screening activities in this period,which finally point to the screening goal of publicity and education.At the same time,according to the historical data,it is inferred that the grass-roots people’s positive and enthusiastic attitude towards watching films in this period,as well as the film viewing problems perplexing the people at the objective level.The second part focuses on the film audience groups.Firstly,the audience is divided into five categories,namely citizens,farmers,workers,soldiers and students.It analyzes in detail the viewing methods and preferential fare policies for different groups.Secondly,it summarizes the overall characteristics of film audience in film viewing experience and film viewing experience.The third part and the fourth part respectively discuss the special phenomenon of film audience participating in film activities and the influence of film on the audience.Participation in film activities is mainly reflected in script writing in the creative link,auxiliary screening in the screening link and,most importantly,post screening comments.The last part discusses the various effects of the film on the audience.The effective strategies of film screening and publicity improve the political consciousness of the film audience.At the same time,as one of the ways of media communication,film’s display of advanced scientific things has also changed the daily production and life style of film audiences.However,as a product of mass entertainment and consumer culture,film has also had a negative impact on film audiences.