Research On Book Cover Design Based On Visual Perception Principle

with the continuous development of printing technology and printing skills under the current technology,the design concept has been constantly innovated,the book market has ushered in multi-channel development,and the book cover design is also exploring a more scientific,efficient and in-depth design method for readers.In order to more scientifically convey the connotation of books to readers,create a rich,scientific and smooth reading experience,create an ideal text carrier reading environment,and organically combine the integration,quality and high-quality reading of books.This paper will take Arnheim’s theory of visual perception as the starting point for research.Based on Gestalt psychology,it discusses the theory of visual perception formal dynamics,scientifically reveals the construction of formal element dynamics in the practice of visual perception,integrates the spiritual activities such as visual perception form and emotion into the dynamic process of visual perception formal dynamics,and creates the visual perception design theory,This theory organically unifies the art form of books and the emotional expression and needs of art design.This paper combines the excellent book cases relatively recognized by the public with the principle of visual perception to launch the details of book cover design one by one.The analysis of structure,details,elements and even integrity is not only limited to the empty talk of basic psychological theory,but also combined with contemporary excellent cases to prove,so as to produce a benign reference that can stand the test of practice and is really meaningful to book cover design.