| Influenced by economic globalization,cultural invasion and other multiple factors,modern Chinese art design has been frequenting the shadow of western art.In recent years,with the enhancement of national comprehensive strength and the improvement of people’s cultural confidence,the art and design field pays more and more attention to the core power of Chinese local traditional culture,and the design works full of patriotic enthusiasm and traditional symbols emerge in an endless flow,which are widely loved by the public.At present,to develop Chinese art and design,we should firmly take the characteristic road rooted in Chinese traditional culture.As an important part of traditional culture,Chinese praying for wealth culture has a long history almost comparable to the development of human development.Traditional praying for wealth image is an art treasure house inherited for thousands of years.At present,qicai image related design presents a large number of style,brand awareness and cultural IP is not prominent,illustration style solidified,urgent need to breakthrough and innovation.In this paper,through literature analysis,field investigation,comparative analysis,the method such as image study on qi culture for traceability,experience the traditional qi wealth behind economic,social,cultural meaning,combing the traditional praying wealth image characteristics,analysis of contemporary qi goods image design case,put forward in accordance with China’s actual era of cultural fusion,more for innovation,aesthetic praying wealth image design principles,Text introduced a graphical element,traditional xingyi fusion and potential and simplified design method of neutralization,explore to create the root of traditional culture,accord with contemporary aesthetic "god of wealth to the" cultural brand,through online apps,web and offline scenarios double channels radiation in the cultural promotion,thus forming a praying wealth culture positive transformation in contemporary youth groups of time and space. |
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