Research On The Artistic Expression Of AR Poster Design

In today’s rapidly developing mobile internet technology,combining traditional posters with emerging media to create a new form of poster presentation has become a new design trend.Among them,AR posters based on AR technology are a representative form of posters.AR posters integrate the advantages of AR technology on the basis of traditional flat posters,transforming posters from a single two-dimensional static form into a diverse three-dimensional dynamic form,expanding the artistic expression space of posters and injecting new vitality into posters.Currently,the design and application of AR posters at home and abroad are still in the exploratory stage,and a complete research system has not yet been formed.However,AR technology still has huge potential in the artistic expression of poster design.In this context,this paper systematically studies AR poster design,aiming to explore the deep artistic expression of AR poster design and look forward to its future development trends.This article first summarizes and concludes the definition,features,and development process of AR technology.Based on this,through reference to the application of AR technology combined with other media,the concept of AR posters is defined,and their component parts and implementation tools are summarized and concluded.Secondly,the article analyzes and studies the information dissemination of AR poster design,summarizes multiple channels of information sources of AR posters,lists the information composition of AR posters,analyzes the characteristics of each component,and explores multiple interactive methods that can be applied to AR posters.Next,the article studies the creative expression of AR poster design and proposes three methods: establishing a narrative context,creating a deep immersive art space,and designing a user-friendly interface.The specific design direction of each method is analyzed.Then,from the perspective of the formal aesthetic principles,the article studies the aesthetic experience of AR poster design,explores the rhythm and rhythm,harmony and contrast of virtual elements in AR posters,and the association and artistic conception of AR poster before and after the AR effect,appreciating the aesthetic rules of AR posters.Finally,the article looks to the future development direction of AR poster design,reasonably analyzing from the aspects of user experience,AR technology,and design thinking,establishing many possibilities for the future optimization and development of AR posters.