Design And Application Of Chinese Traditional Festival Elements Emoji Package From The Perspective Of Semiotics

With the development of economic globalization,cultural exchanges between countries are deepening.As a cultural power,China has many excellent traditional cultures.Traditional festivals are an integral part of traditional culture and have profound cultural connotations.With the rapid development of communication software,people’s social activities in the network are becoming more and more frequent.As a tool to assist text to convey emotions and information,emoticons are interesting and convenient.With the development of the times,the inheritance and development of traditional Chinese festivals must keep pace with the times and closely link people’s daily life.The application of traditional Chinese festival elements to the design of emoji packs is to inject cultural connotation into it,and it is also a practical need to inherit new ideas of traditional festivals.At present,there are few research results on the design methods of traditional festival emoticons,and the problem of how to design traditional Chinese festival emoticons needs to be discussed and studied urgently.This paper takes the design of emoticons as the research object,combines traditional Chinese festival elements with the design of emoticons,and conducts research and practical application of the design method of emoticons for traditional Chinese festival elements.First,the semiotics is expounded,which provides a theoretical basis for this study;the research and analysis of traditional Chinese festival elements and festival cultural connotations are carried out to lay the content foundation for the design of emoticons;the concept of emoticons is summarized,and the design of emoticons Form,function and role are summarized.Secondly,according to the theory of semiotics,the design principles are put forward,and the design method of Chinese traditional festival element emoticons from the perspective of semiotics is summarized.Finally,following the design principles and using design methods,taking the Spring Festival,the Dragon Boat Festival and the Mid-Autumn Festival as examples,three sets of expression packs were created.It is hoped that the research results of this paper can provide a reference path an d method for the future research on the design of Chinese traditional festival emoji pa ckages.At the same time,it is also hoped that this will be beneficial to the construct ion of a new way of inheritance and development of traditional festivals,and to prom ote the development of traditional Chinese festival culture with the times.Shine with new brilliance and contribute to the revitalization of traditional festival projects.