A Study Of The Diverse Cultural Images Of Shanxi In Film And Television From The Perspective Of Art Folklore Study Of Cultural Image

Food is the order of the day for the people.The image of Shanxi food culture in film and television works is mainly reflected in noodles,wine and vinegar.Shanxi’s noodle culture is diverse and plain,and in real life it is presented as a hundred noodle dishes,with the most diverse noodle dishes being the main form of expression in the video.The wine culture of Shanxi has a long history,with Fenjiu being the most famous.In film and television works,Fenjiu was directly displayed with its form and indirectly showed in the form of a verbal introduction.There is a long history in vinegar culture of Shanxi,and Shanxi is famous for making and eating vinegar all over the world.It is often presented as a cultural representation of Shanxi people’s relationship with vinegar in film and television productions,for Shanxi people often use vinegar as a condiment for noodles.In order to present the food culture of Shanxi,the audiovisual images are directly used in the film and television works,making Shanxi food become a wonderful flower in the garden of the world food culture and widely spread to the world.People prefer to live in peace and security.The image of Shanxi’s housing culture in television and film productions is mainly reflected in the traditional kiln architecture and courtyard dwelling architecture.The traditional kiln architecture is a product of the topography of the Loess Plateau,which congealed the practical experience of production and living accumulated by generations of ancestors.The courtyard architecture is the inheritance and innovation of the Jin merchants in terms of architectural culture.Those merchants travelled thousands of miles to do business and earned money to return home to build courtyard-style dwellings in the spirit of the Jin merchants and the architectural style of Shanxi.The film and television works directly present the living culture of Shanxi to the audience from the visual surface,which is the visual expression of people’s subjective initiative to continue the architectural culture under the specific geographical conditions.The language and culture of Shanxi in film and television are different.The image of Shanxi language and culture in film and television works is mainly reflected in the language of everyday life of the masses and the language of specific professions.As a dialect area in northern China with a large number of users and a large number of regions involved,Shanxi dialect shows the characteristics of diversified linguistic and cultural expressions.The most popular expressions of the Shanxi dialect are daily dialects and daily colloquialisms,and there is a specific language and culture in different professions.The film and television productions take the aural image as their starting point,bringing the local customs of Shanxi’s language to the audience and leaving a refreshing impression to foreigners.Righteousness and bravery are the life beliefs of the Shanxi people.The cultural image of Shanxi faith in film and television is mainly reflected in the beliefs of the ancestors and Guandi.An important reason why the Chinese nation can continue to be inherited for thousands of years is that family inheritance from generation to generation makes blood flow and culture continue.In Chinese society,the reverence for ancestral beliefs is reflected in all aspects of thought and behaviour.Shanxi people not only have ancestral beliefs,but also beliefs in Guandi,who is the local god rooted in the fertile soil of Shanxi.In order to present the culture of faith in Shanxi,many films and television productions interpret the spiritual source of the people of Shanxi for the viewer,using ancestral halls as the carrier and Guandi as a vehicle for faith.Culture is rooted in the rural society,and the audiovisual images are used in film and television productions to ultimately spread culture and civilize people.The multi-cultural image of Shanxi in film and television is based on the unique Jin culture of food,housing,language and beliefs,and presents the customs and culture that people are used to in vivid images.The visualisation of regional cultural images has an important role to play in shaping and disseminating the multicultural image.On the one hand,observing the multi-cultural image of Shanxi in film and television productions can sustainably disseminate the multicultural image of Shanxi to the outside world,change the viewer’s perception of the backward image of Shanxi,strengthen the core attractiveness of Shanxi tourism and promote the integrated development of cultural tourism in Shanxi.On the other hand,it can tell Shanxi stories and spread the sound of Shanxi well with visual and vivid film language,and make a modest contribution to telling Chinese stories,spreading the sound of China and showing the amiable,respectable and lovely image of China.