Creative Elaboration And Emotional Narrative Analysis Of Commercial Advertisement "Three Articles In The Name Of Love"

In recent years,traditional forms of commercial advertising have turned from prosperity to decline and decline.At the same time,the vigorous development of new media,as well as the high-quality improvement of people’s lives in China,people’s needs in the spiritual world are becoming more and more,therefore,let emotional advertising stand out in the "crowd noise" media environment,has been recognized by more consumers and worship of brand image and value theory,and achieved a great climb from hard advertising to soft advertising."Three Rules in the Name of Love" combines the audience recognition of emotional factors in advertising and the impact on the advertising industry in the social background of the all-media era,discusses emotional construction and audience resonance,creates emotional advertisements that no longer follow the main axis of emotional appeal,integrates art aesthetics and brand culture,and explores the balance between artistic creation and advertising value.This paper takes the new media era as the research background,through the in-depth study of emotional narrative commercials,coupled with his graduation work "Three Rules in the Name of Love",and then conducts specific analysis from multiple perspectives such as the subject matter and creative process of the work,and looks for a good way to win consumers’ favor and popularity for emotional advertising creation with relevant experience accumulation and data collection.