Research On The Application Of Ancient Shu Cyultrue In Visual Communication Design

Sanxingdui is one of the most significant archaeological discoveries of the 20 th century in China.Over the past century,important ancient Shu sites have been revealed in the hands of archaeologists,and the discovery of the Sanxingdui site has become famous both at home and abroad,and its origin,development,prosperity and decline have gradually become clear in various researches.With the in-depth archaeological work,the advanced and special characteristics of ancient Shu civilization are gradually highlighted and become one of the hot spots in the field of archaeology and history research.Sanxingdui culture is an important part of Chinese traditional culture,and the peculiar shape and rich origin legends are attracting millions of people to explore.The design development of its shape and pattern has practical significance.This topic is based on visual communication to design and apply research on Sanxingdui cultural relics,to sort out and analyze the theories of applied research on Sanxingdui cultural relics,and to find the design strategy of cultural continuity and graphic regeneration applicable to this topic.This paper consists of five chapters.The first chapter introduces the background,purpose and significance of the research,the methodology and content of the research,and the innovation points of this paper.The second chapter is about the research status at home and abroad,and provides the theoretical basis for this topic.The third chapter elaborates and analyzes the design practices of other museums,summarizes the design strategies applicable to this topic,and uses the theory for practical guidance.Chapter four selects the more characteristic relics of the Sanxingdui relics for elaboration,outlines their artistic characteristics,selects the relics that can be applied to this design for line drawings and patterns,and paves the way for design practice.Chapter 5,the first part of the questionnaire survey to the public,according to the survey data,to provide material support for the later design practice.The second part mainly uses the preliminary data survey as the basis to summarize the design technique applicable to this selection,and uses this design technique as the basis to guide the design practice.Chapter 6 mainly combines the above theories to elaborate the basic design ideas and conduct design practice.The next step in this research area is to provide an outlook and reflect on its shortcomings.