Research On The Public Participation In Contemporary China’s Public Cultural Venues Under The View Of Value Co-Creation

In the actual process of the construction of China’s public cultural service system,issues related to public participation have received extensive attention,and various policies clearly support social forces to join the construction of public cultural services to serve the effective implementation of public participation.In China,public cultural services are gradually shifting from "top-down" model of government-based provision to a "bottom-up" model of socially engaged provision.The concept of value co-creation has been extended from the commercial field to the research field of public service by domestic researchers in recent years.As spatial place to provide public culture for the people,public cultural venues in which multiple parties participate in the process of co-creating value and sharing development results,making the research of value co-creation in public cultural services feasible.An important criterion for measuring the effectiveness of the construction of public cultural venues is the degree and quality of public participation.Taking public participation as the starting point,multiple participants can better provide services for the public by co-creating value in public cultural venues.This paper takes value co-creation as the research perspective,takes public cultural venues as the research object,focuses on the issue of public participation in public cultural venues,and aims to improve public participation in public cultural venues,and the main content is based on the writing logic of "asking questions-analyzing problems-solving problems".The research is carried out with research tools from other disciplines such as organizational behavior and psychology,and article writing is carried out based on relevant literature and practical results in reality.In addition to the introduction and conclusion,this paper is divided into five chapters.The first chapter mainly expounds the theory of value co-creation and its application in public cultural services,providing a theoretical basis for the following chapters.Chapter 2 summarizes the history of public participation in public cultural venues in contemporary China and the relevant policies that promote the participation of social forces in public cultural services in recent years,and analyzes the current situation of public participation in public cultural venues.Chapter 3 establishes the main body of value co-creation in public cultural venues,identifies the practical problems of public participation from the perspective of value co-creation,and further analyzes the specific causes of the continuous low public participation.Based on Herzberg’s "two-factor theory",Chapter 4 analyzes and discusses the internal motivation system and external incentive mechanism of public participation in value co-creation in public cultural venues.Chapter 5 puts forward countermeasures and suggestions for improving public participation in public cultural venues from three aspects:creating an environment for value co-creation of public cultural venues,improving the institutional mechanism for value cocreation of public cultural venues,and guiding value co-creators to effectively participate in improving public participation.It is hoped that this paper can provide certain theoretical reference and experience for the subsequent research on public participation in public cultural venues.