| The rapid development of the new media era,the iterative update of new media,the public’s new demand for diversified aesthetics and the development of innovative forms of artistic expression,dynamic poster design in recent years with a new attitude in the public’s field of vision,dynamic posters as a more prominent communication design techniques in the current visual design,but the current theoretical research involving dynamic posters in art museums is relatively small.Art museums are an important part of China’s cultural undertakings and play a pivotal role in urban culture.Along with the increasing emphasis on the development of cultural undertakings and the construction of urban civilization,the responsibilities and functions of urban art museums and galleries have become diversified.In this place,the audience can perceive the art and culture atmosphere wholeheartedly and can communicate and dialogue with art wholeheartedly.As one of the key projects in Shandong Province,the Jining Art Museum plays a pivotal role in the aesthetic cultivation,education and development of the Jining public.Based on the characteristics of visual communication,this thesis firstly collects the current excellent dynamic poster design cases,explores the dynamic poster design methods,analyzes,composes and summarizes the new methods and new laws of visual element design.Secondly,we conducted a field research on Jining Art Museum to learn the current situation of the project and extract the visual design elements.Finally,the theoretical research and design practice on the dynamic poster design of Jining Art Museum are carried out with reference to it.Through the research on the dynamic poster design of Jining Art Museum,on the one hand,we strengthen the design methods,means and channels for the promotion of Jining Art Museum,on the other hand,we also explore the design practice of dynamic posters for urban art museums and expand the research scope of dynamic poster design for urban art museums.Through the research of this paper,more people will get to know and understand Jining Art Museum,further enter Jining Art Museum,understand the regional cultural connotation and feel the charm of Jining culture and art. |