Intangible Cultural Heritage Of Alxa Under The Background Of Cultural And Tourism Integration Tourism Development Strategy Research

Intangible cultural heritage is a kind of precious wealth deeply rooted in national history.It is not only a symbol of national and national spirit,but also a source of cultural inheritance,a bond of cultural inheritance,an eternal spiritual wealth,and an irreplaceable cultural inheritance.Along with the rapid economic development and the construction of new urbanization in our country,the development of the era,these living cultural resources are being subjected to increasingly severe squeezing and seizure,and even the space environment bearing traditional culture collapsed gradually.On the other hand,our country cultural tourism industry is also developing rapidly.which gives the intangible cultural heritage tourism developing a new opportunity.This paper is based on this background,hoping to explore how to build a scientific and reasonable intangible cultural heritage tourism development system under the background of cultural and tourism integration by taking Alxa League as a case study.This study summarizes,classifies and evaluates the intangible cultural heritage resources owned by Alxa League under the background of cultural and tourism integration.Combined with the actual situation of cultural and tourism integration development,this examination delves into the present circumstances,existing issues and causes.intangible cultural heritage tourism development under the background of cultural and tourism integration of Alxa League.Based on this,it puts forward the direction and optimization suggestions for the next step of intangible cultural heritage tourism development in Alxa League under the background of cultural and tourism integration.This paper begins by elucidating the background and importance of the research,then summarizes the research standing of cultural and tourism amalgamation,intangible cultural legacy,and tourism growth both domestically and abroad,a comprehensive examination of the literature is conducted,along with a presentation of the research content,objectives,and techniques.Then,the concept of intangible cultural heritage and cultural and tourism integration is clearly defined,and the main contents,internal relations and interconnections of the three social science theories of industrial integration,collaborative governance and sustainable development are explained.Then it summarized the overall situation of Alxa League’s intangible cultural heritage,analyzed the current situation of Alxa League’s intangible cultural heritage tourism development,and divided 113 items of Alxa League level intangible cultural heritage into 11 categories according to the tourism elements of eating,lodging,traveling,shopping,entertainment providers,supporting strange emotions and leisure learning.This paper focuses on the analysis of the status quo of intangible cultural heritage tourism development in Alxa League for the top six intangible cultural heritage projects including handicraft,music and dance,medical and health care,ethnic culture in specific regions,characteristic diet and traditional sports,entertainment and acrobatics.Then,through data collection and qualitative and quantitative analysis of the foregoing,we find out the existing problems in the development of intangible cultural tourism in Alxa League.Finally,the paper constructs the quantitative evaluation system of Alxa League intangible cultural heritage tourism development,and analyzes the evaluation results.According to the existing problems and evaluation results,this paper puts forward the development strategy of intangible cultural heritage tourism in Alxa League under the background of cultural and tourism integration,which mainly includes strengthening the development of intangible cultural heritage tourism in Alxa League under the guidance of government,relying on the strategic development of cultural and tourism integration,promoting industrial integration through multiple channels,building intangible cultural heritage tourism brand,and strengthening the training of specialized talents in the development of intangible cultural heritage tourism.The paper’s conclusion and potential are finally revealed.