Research On The Development Path Of Red Culture Tourism In Minning Town Based On Tourist Satisfaction

The report of the 20th National Congress of the Communist Party of China proposed that we should strengthen cultural self-confidence,adhere to the Core Socialist Values to guide cultural construction,strengthen the construction of socialist spiritual civilization,prosper and develop cultural undertakings and cultural industries,achieve the construction of a socialist cultural power by 2035,and significantly enhance the country’s cultural soft power.Red cultural tourism,as an important carrier for inheriting and promoting Chinese culture,has significant value in meeting the cultural needs of the people and enhancing their spiritual strength.The proposal of the Central Committee of the Communist Party of China on formulating the 14th Five Year Plan for National Economic and Social Development and the 2035 Long Range Goals also affirms the importance of developing red cultural tourism,pointing out the need to promote the integration of culture and tourism,and vigorously develop red cultural tourism.Red cultural tourism resources are mostly located in remote and economically Underdevelopment.Relying on red Cultural resource management,we will vigorously develop tourism.Red cultural tourism has gradually become an important new force to help rural revitalization,an important driver to promote local economic development,and a solid foundation for rural revitalization.In 2021,with the popularity of the TV drama"Mountains and Seas",Minning Town,an unknown rural town,appeared in the public’s view.Minning Town contains rich red cultural connotations and condenses rich red cultural tourism resources.Therefore,it has a unique advantage in developing red cultural tourism.However,looking at the development of red cultural tourism in Minning Town in recent years,the results are not satisfactory.In view of the dilemma faced by the development of red culture tourism in Minning Town,this paper selects four dimensions for research on the basis of reading a large number of literature,based on the theory of sustainable tourism development and the theory of tourist satisfaction,combined with the characteristics of Minning Town itself.These four dimensions are infrastructure,service management,resource development,and product marketing,and are further subdivided into 20 specific indicators.Distributed to tourists in the form of online questionnaires,data was obtained through rating tourist satisfaction,and analyzed using SPSS statistical tools.By constructing a multiple linear regression model and combining with the actual situation of red cultural tourism in Minning Town,the problems in infrastructure,service management,resource development,and product marketing in the development of red cultural tourism in Minning Town were identified,And propose to improve infrastructure construction and increase social participation in response to the existing problems in the above aspects;Strengthen talent cultivation and optimize industrial structure;Carry forward the red culture and improve the construction of scenic spots;The development path of leveraging brand benefits and developing characteristic products has provided scientific and effective suggestions for the further development of red cultural tourism in Minning Town.